Time Inc.

LinkedIn Prospecting: How Much Time Should You Spend?
June 27, 2014

"How much time should you spend on LinkedIn each week?" It's a noble question. I understand why you ask it. But worrying about time is a dangerous place to start. True, we live in a world where we have limited time for new ideas. But saying, "You should spend X hours per week on LinkedIn" would be disingenuous.

It's Time to Move On
June 16, 2014

Until now, you've been happy with your email-automation vendor, but lately you feel as though perhaps something is missing ... Email automation is a wondrous thing and I'd be lost without it—as would all of my clients—but like most relationships, both parties must maintain dialogue, work together and compromise when necessary or you may find you'll drift apart. What may have started out as your dream partner, over the months or years has become less ideal

Post-Conversion Landing Pages: Your Secret Weapon
June 13, 2014

Congratulations, your landing page has converted a lead. That’s awesome and you should be proud of the work you’ve done. Before you pop the champagne cork, however, I’m afraid you have to hold on for a second. Your lead is warm right now, in this short moment. Don’t let them slip away without a quick, “Oh, one more thing!” There’s no better time to push further engagement than the moments after a lead has first engaged. This article will introduce the concept of a post-conversion landing page, and why it might just be the most important thing that most businesses

Denny's Daily Zinger: Does Anybody Value a Person's Time Any More?
June 11, 2014

On successive days I received the following messages from Amazon in my Yahoo mail: "Denison Hatch: Kindle Exclusive Books for $2 or Less", "Denison Hatch: Kindle Book Deals, $3.99 or Less." Note to Jeff Bezos: When you're about to enter your 80th year, time gets more and more precious. I have bought 206 Kindle books from you since 2008. You know my interests

Denny's Daily Zinger: If You Get Fired ...
June 9, 2014

The second largest newsstand magazine distributor is scheduled to go out of business. Unable to collect millions of dollars owed, Time Inc. pulled the plug on Source Interlink Distribution. It could not exist without the giant Time account. Six thousand jobs will be lost.

Grow Your Business With Email Marketing in 3 Steps
May 7, 2014

Today, companies have many more outlets to reach potential customers than ever before. Television, radio, newspapers, magazines, social media, blogs, websites and mobile devices are some of the many channels companies use. Email marketing is nothing new, but when done correctly, your business can skyrocket

Why Online Retailers Mail So Many Catalogs
April 23, 2014

When everything is available for sale on your smartphone, why do catalogs still clutter your mailbox? Shoppers spend more online after browsing through lavish print spreads. The old-school marketing format has survived to play a crucial creative role in modern e-commerce. Today, the catalog is bait for customers, like a store window display, and a source of inspiration, the way roaming through store aisles can be. The hope is shoppers will mark pages they like and then head online, or into a store, to buy

Denny's Daily Zinger: Always Use Testimonials!
April 7, 2014

Time to rewrite an ironclad direct marketing rule from Ed Mayer: "Success in direct mail is 40 percent lists (audience), 40 percent offer, 20 percent everything else." My suggested new formula: 30 percent lists, 30 percent offer, 30 percent testimonials, 10 percent everything else.

Desperately Needed: Old-Time Marketing Pros
April 1, 2014

The techie Web hotshots are screwing up big time. They say the right things and do the wrong things. Example: To Marissa Mayer, the chief executive of Yahoo, fashion magazines like Vogue and InStyle have achieved the Holy Grail of advertising. "The ads in those magazines are as interesting as the photo shoots and the articles," she said in an interview last week at the company's Silicon Valley headquarters. "I miss the ads when they are not there. I feel less fulfilled."