The Wilderness Society

2 Big, Revitalized Opportunities on the Outer Envelope
September 9, 2009

Copy on the front of the envelope remains the tried-and-true method for most mailers to reach prospects. It's where you find teasers, offers, deadlines, personalized data, etc.—and these approaches run the gamut, from oversize formats with scarcely any copy/images to smaller efforts that are covered with copy and have full-bleed images.

Adams Hussey & Associates' Jim Hussey on Telling Great Stories
October 29, 2008

Emotional copywriting has been a marketing tactic mainstay since the dawn of man, practically. Want to engage someone? Want to get him to share your line of thinking? Want to get him to respond? Whether you're recruiting another caveman to join the hunt for food or trying to turn prospects into regular donors, tell a great story that they're likely to respond to.

Secrets of the decade's most successful controls.
June 1, 2005

By Hallie Mummert While direct marketers and Internet services companies strive to determine what roles Web sites and e-mail play in selling directly to consumers and businesses, direct mail continues to rule the direct marketing media mix. And with good reason. According to the Direct Marketing Association's 2004 Response Rate Study, only telemarketing and dimensional mail were reported by direct marketers as more effective than direct mail at pulling response. But let's consider these media that are more successful than direct mail. The fact that dimensional mail's bulk and dramatic presentation attracts attention is what prevents it from generating long-term controls—it quickly fatigues. Telemarketing

Blockbuster Direct Mail
April 1, 2005

By Hallie Mummert Secrets of the decade's most successful controls. While direct marketers and Internet services companies strive to determine what roles Web sites and e-mail play in selling directly to consumers and businesses, direct mail continues to rule the direct marketing media mix. And with good reason. According to the Direct Marketing Association's 2004 Response Rate Study, only telemarketing and dimensional mail were reported by direct marketers as more effective than direct mail at pulling response. But let's consider these media that are more successful than direct mail. The fact that dimensional mail's bulk and dramatic presentation attracts attention is what prevents it

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1