The Week

Direct Marketer Gets 10 Years in Prison for Infomercial Claims
March 19, 2014

TV pitchman Kevin Trudeau, who was convicted last year of criminal contempt for exaggerating the contents of his weight-loss book in infomercials, was sentenced on Monday to 10 years in prison. Trudeau, 51, who has been held in federal custody since his conviction in November, will also have five years of supervised release after serving his sentence, U.S. District Court Judge Ronald Guzman said. "He is deceitful to the very core, and that type of conduct simply cannot stand

Can Facebook Survive on Ads?
June 19, 2012

In the June 12, 2012 New York Times article titled "Facebook Tries to Prove Ads Work," Tanzina Vega writes: "After taking a beating during its initial public offering over questions about whether its ad-focused business model is solid enough for the company to succeed on a $100 billion scale, Facebook is in a hurry to offer up new data to prove that its ads do, in fact, work. The research, conducted by comScore, is meant to show advertisers that the social media platform can have a direct influence on product sales...."