The Wall Street Journal

Denny's Daily Zinger: Prioritize!
August 27, 2014

Walk into Philly's massive Reading Terminal Market and the aroma of sticky buns in the oven is overpowering! Talk about brilliant marketing! Every month or so I buy a six-pack from the Amish ladies at the bakery counter. These buns are divine—loaded with sugar, cinnamon and cholesterol. Michele Obama would scream Amish sticky buns will kill me

Denny’s Daily Zinger: Can You Acquire Instant Charisma?
August 15, 2014

The Macmillan Dictionary defines charisma as: NOUN/ ka 'rizzma—a strong personal quality that makes other people like you and be attracted to you. The Wall Street Journal's Elizabeth Holmes wrote a 1,296-word essay titled: "How to Develop Your Personal Presence on Social Media and in Real Life." The subhead is: "Presence, a Mix of How You Look, How You Communicate and How You Behave, Influences Your Social Stature and Ability to Climb the Ranks." Included were a slew of tips on developing: "Your authentic self, combining strength and warmth."

Denny's Daily Zinger: BMW's Barf Bag Mailing
August 6, 2014

Why would BMW send me a $3 mailing with a barf bag as the centerpiece?
Peggy and I drive a 10-year-old used Jag. It works fine.
We have no intention of buying another car—ever.
So why would BMW send me this weird, grotesquely expensive mailing?

Denny’s Daily Zinger: Why You Should Never Hire an MBA
July 10, 2014

Occasionally in my 50-plus years in business, I have crossed swords with MBAs. With few exceptions, I have found them to be jerks—full of themselves, woolly-brained and sated with book learning. Anything they write—memos, letters, business plans or white papers—is filled with turgid prose, footnotes and sheer boredom.

Denny's Daily Zinger - Social Media: Full of Sound and Furry Things to Pet and Play With
June 25, 2014

But can you use Social Media to sell stuff? Nah. This a.m., I went to The Wall Street Journal website on my morning prowl. What came up was the story of a huge Social Media campaign: How Estée Lauder Creates Effective Photos for Facebook, Pinterest, Twitter, Instagram. The cosmetics brand looks for youth, fun and engagement with various poolside combinations of products, props and hand models

Denny's Daily Zinger: Profitable Marketing Means Redlining
June 20, 2014

red·line, /'red,līn/, intransitive verb: to withhold home-loan funds or insurance from neighborhoods considered poor economic risks; and transitive verb: to discriminate against in housing or insurance—Merriam Webster. My six-word definition of marketing: Find profitable customers; avoid unprofitable customers. In actuality, that's redlining.

Tumblr Native Ads to Start Appearing Across Yahoo
June 19, 2014

In a move that capitalizes on Yahoo CEO Marissa Mayer's largest acquisition, Tumblr native ads will begin to appear across Yahoo properties, the company announced Tuesday. The ads, called "sponsored posts," will seek to capitalize on the strengths of each platform—Yahoo's massive traffic and data and the engagement levels of Tumblr's platform. Yahoo will offer the ads to marketers through its Gemini platform, which launched in February. "Through Yahoo Gemini, now the same posts—articles, images or videos—can be promoted through native ads across Yahoo’s content streams, article pages, image galleries and digital magazines, on desktop, mobile and tablets," Yahoo states

How an Already Damaged Reputation Got Worse and Worse
June 18, 2014

We’ve all witnessed how impaired corporate or brand image can undermine both consumer trust and financial performance. Recently, Target’s CEO was relieved of his duties because of the massive customer account security breach which occurred during his watch. The poster child of negative reputation, at least in the U.S., has been British Petroleum. BP’s then-president of U.S. operations was forced from office because of some ill-conceived and dismissive language, and BP’s corporate behavior since the Gulf of Mexico oil disaster has been of little help in image recovery.

Denny's Daily Zinger: Can You Make Sense of This Lede?
June 12, 2014

"The U.S. Supreme Court on Monday declined to make it easier to hold companies liable for encouraging others to commit patent infringement, in its latest rejection of a decision by a specialized court that hears appeals in the nation's patent cases."—Brent Kendall, The Wall Street Journal. I read the above 41-word lede sentence six times and was flummoxed.