The Wall Street Journal

Is Your Business Model Obsolescent?
September 27, 2005

Pity traditional newspapers that are stuck in the 18th century Sept. 27. 2005: Vol. 1, No. 34 IN THE NEWS TOKYO--Sony Corp. Chief Executive Howard Stringer on Thursday called on the ailing electronics and entertainment giant to "be like the Russians defending Moscow against Napoleon" as he unveiled a broad restructuring plan. -- Alex Pham, Bruce Wallace and Julie Tamaki "Sony's Restructuring Plan Brings Praise, Skepticism" Los Angeles Times, Sept. 23, 2005 AdAge.com--The sweeping organizational changes announced by Microsoft Corp. earlier this week mean more than just executive changes and renaming and consolidating divisions. It

The Passing of William Rehnquist
September 8, 2005

Who is the keeper of your flame? Denny Hatch's Business Common Sense (September 8, 2005): Vol. 1, Issue #29 IN THE NEWS Chief Justice William H. Rehnquist died Saturday evening of cancer, ending a remarkable 33-year tenure on the Supreme Court and creating a rare second vacancy on the nation's highest court. --Gina Holland "Chief Justice Rehnquist Dies at His Home" The Associated Press, Sept. 3, 2005, 11:58 p.m. U.S./Eastern Shareholders of Nextel Partners have bid up its stock like a piece of hot Manhattan real estate, gambling that Sprint Nextel

The Vioxx Verdict, Savior of Social Security
August 23, 2005

The Beginning of the End of the Pharmaceutical Industry? IN THE NEWS A Texas jury dealt Merck a painful blow, finding the drug maker liable for a Vioxx patient's death and slapping it with $253 million in damages. With about 4,200 more Vioxx lawsuits to go, the verdict was an ominous start for Merck. --Mark Gongloff The Evening Wrap The Wall Street Journal (wsj.com), Aug. 19, 2005, 5:20 p.m. EDT "If you represent yourself in a court of law," the old adage goes, "you have a fool for a client." A law firm that

Guerrilla Marketing
August 16, 2005

Can it live up to its hype? IN THE NEWS NEW YORK -- Marketing executives at GM's Hummer division, a frequent advertiser in the glossy culture magazine Black Book, have often said they want exposure outside traditional ad pages. --Nat Ives and Jean Halliday "Auto Giants Push Harder for Magazine Product Placement" AdAge.com, Aug. 16, 2005 SARASOTA COUNTY, Fla. -- Some colorful cows are taking the place of big, bulky roadside advertisements in one Florida county. The bovine billboards are dyed bright pink and purple and are stenciled with ads for GoldenPalace.com. The online casino also paid thousands for the "Virgin Mary grilled cheese"

The Third Most Exclusive Club in the World
August 11, 2005

The amazing, unbelievable story of the Henokiens IN THE NEWS NEW YORK -- Rupert Murdoch is becoming publisher of the New York Post, replacing his 33-year-old son Lachlan, who abruptly resigned last week. --Associated Press Aug. 1, 2005 The bitter battle has all the hallmarks of a classic family drama. It pits the toddler children of Mr. Murdoch and Ms. Deng, a Chinese-born woman in her mid-30s, against Mr. Murdoch's children from his first two marriages. One of the key debates: Who should inherit the family's $6 billion fortune and Mr. Murdoch's control of News Corp.? Should it be just the media titan's adult

The Passing of Peter Jennings
August 9, 2005

August 9, 2005, Vol. 1, Issue No. 20 The Passing of Peter Jennings And How I nearly met Humphrey Bogart IN THE NEWS NEW YORK -- Peter Jennings, the suave, Canadian-born broadcaster who delivered the news to Americans each night in five separate decades, died yesterday. He was 67. --David Bauder The Associated Press, August 8, 2005 I never met Peter Jennings in person, but my wife, Peggy, and I watched him nightly for many years. At one point, ABC News had a trio of anchors reporting from around the country--Jennings, Frank Reynolds and Max Robinson. As I recall, Reynolds, a splendid journalist,

Whispering Down the Lane at Harvard
August 4, 2005

Prexy pilloried for a speech nobody read "When an individual assumes certain positions of public responsibility, we require him to place his financial assets in a blind trust. We do this in order that he not profit personally from his office. When an individual assumes the presidency of a great university, we require him to place his testicles in a blind trust. We do this in order that he not rebel against the dictates of political correctness." --Roger Kimball "Dr. West and Mr. Summers: A Harvard Tale--Cornel West vs. Larry Summers" National Review, January 28, 2002 The resignation of Conrad K. Harper--distinguished New York

Bto B Insights Book Smarts
August 1, 2005

By Russell Kern In interview after interview, I ask copywriters and account managers who are applying for a position with my firm, "What have you read recently?" Too often the answer I get is a blank stare. OK, maybe they didn't understand my question. So, I get more specific: "What have you ever read to give you the background necessary to be a direct marketing professional?" Again, in most of these situations their answers barely touch the wealth of marketing classics and up-to-the-moment marketing and business books available. This leaves me wondering: How can they become master craftsmen, if they never study the

Outsourcing—Blessing or a Curse?
July 19, 2005

The world is flat; better get used to it NAFTA will cause a giant sucking sound as jobs go south. --Ross Perot "Save Your Job, Save Our Country," January 1993> To watch Lou Dobbs on CNN rail nightly about the loss of U.S. jobs to overseas workers is to believe that we are all doing each other's laundry, but nobody is making the shirts, and that the entire economy will implode tomorrow. Dobbs, 60, a Harvard graduate with a degree in economics, briefly worked for Union Bank in Los Angeles before moving to Yuma, Ariz. to take a $75-a-week job as a police and

The Corporate Pitch
July 14, 2005

Who Speaks for Your Company? The new General Motors strategy of offering employee pricing on all new models resulted in a 47-percent sales increase in June. Ford promptly followed suit. Chrysler went them both one better by not only offering employee discounts but bringing back Lee Iacocca--the man who saved the company in 1982 and became its spokesman--to do the TV commercials, complete with the line he made famous, "If you can find a better car, buy it." In 1955 Ogilvy & Mather dreamed up the idea of using the CEO of Schweppes USA, the elegant, bearded Commander Edward Whitehead, as the centerpiece of