The Wall Street Journal

Oh, No She Didn’t Say the B-word!
March 31, 2015

Branding needs to come before marketing, says a startup founder. "She used the b-word," many direct marketers may say. Pure-play direct marketers don't like to talk about brand marketing, but Nikki Kaufman writes in her blog post for The Wall Street Journal that companies must brand before they build.

Forcing Journalists to Be Flacks
March 1, 2015

Condé Nast is America's premier upmarket magazine publisher. Included in its distinguished stable are many legendary publications. Condé journalists are among the most skilled in the world.

Making Headlines. Literally.
March 1, 2015

Headlines are the one copy element almost every ad, email, brochure, blog post, whitepaper, landing page, self-mailer, postcard and Web page have in common. An irresistible headline is the lure that hooks your reader.

5 Small Words That Can Save Newspapers From Oblivion
January 20, 2015

Do you like your morning newspaper? I mean the print kind. I love mine. I read three print papers every morning over coffee: The Philadelphia Inquirer, The New York Times and The Wall Street Journal. But maybe not for long.

The Sony Hack Wake-up Call
January 13, 2015

The late Victor Kiam—CEO of Remington shavers—was a client of mine. A favorite expression of his was "cheapsy-weepsy." Cheapsy-weepsy describes corporate America.

Denny's Zinger: Be Careful What You Wish For
January 9, 2015

It is the saga of Maxine Bedat and Soraya Darabi who started a business where everything is made in America—from raw materials to finished goods. I showed Peggy. "Let's support them," Peggy said. "Make one of those sweaters my Christmas present."

Denny's Zinger: “You Are Our Sales Executives...”
January 7, 2015

Many years ago I flew from SFO to Hong Kong on a Singapore Air 747—18 hours of flying time. I went into the loo during our descent into HK. It was as pristine as when I boarded. Waking during the night, I saw flight attendants check the loos every half hour or so.

Denny's Zinger: Offers—Print (Warm & Fuzzy) v. Digital (Nasty)
December 19, 2014

I came across a story in The Wall Street Journal recently about KKR investing in—a service offering digital access to 140 magazines for $9.99 a month. I went to the website and was offered a 30-day free trial.

USPS: 'Letters Are Going Away'
December 17, 2014

The U.S. Postal Service removed all doubt Tuesday. "Letters are going away, as the 10-year trend below so clearly illustrates," writes a USPS spokeswoman

Free Content Marketing: Turning Reviews Into Ads
December 11, 2014

Marketers will spend $7.9 billion on native ads this year and $21 billion on them by 2018, predicts BI Intelligence. But why pay writers? A startup is offering marketers the opportunity to take reviews from independent sources, such as CNET, and use that content in Facebook and mobile banner ads. The startup charges marketers for the curation.