The Nielsen Company
Learn how to create small business opportunities with insights from our new small business buyer’s survey. Discover who’s making the purchasing decisions and which channels they prefer by product, to enhance your targeted marketing campaigns. Watch our recorded webinar to learn more today!
Thirty years ago, if you wanted to make a phone call you looked for a phone box. Text messaging was unheard of, and the idea that a tiny, hand-held device could have more computing power than the Apollo 11 rocket that went to the moon was unthinkable. Today, we have devices that will hold terabytes of data, fiber optics and a world wide web that connects us all instantly. And if that isn’t enough to blow your mind, here are a dozen more astonishing (and true) facts about mobile phones and the people
American adults have their minds on their money in 2013. But does geography play a role in how consumers spend and save? On Thursday, local market research firm Scarborough released an infographic illustrating the top local markets for spenders (the 9 percent of U.S. adults who "mostly agree" with the statement "I am a spender rather than a saver") and the top local markets for savers (the 29 percent of U.S. adults who "mostly disagree" with this statement), highlighting localism's role in consumer outreach strategies. While spenders and savers exist all across the United States, certain local markets have above-average
Tumblr, the social blogging site, has seen solid growth since its launch in 2007. More users are publishing on the site and viewing others’ posts, while brands, media outlets and marketers are experimenting with how best to leverage this growing community. In its State of the Media: Social Media Report Q3, 2011, The Nielsen Company tracked Tumblr unique U.S. visitors from May 2010 to May 2011 and found 183 percent growth in a single year.
More than 40 years ago, marketers employed what I like to call “the power of location” to help answer key questions: who are my customers, where do they live, what media do they consume and how can I find more of them. Originally, ZIP Codes, and eventually addresses, were used to pinpoint a customer’s location and enable calculations to determine the distance consumers travel to a business, to find pockets of high potential customers and to target door-to-door advertising.
Mobile is one of the fastest-changing channels in marketing today. CTIA-The Wireless Association reports that 96 percent of U.S. adults own a cell phone; 37 percent of those are smartphones, according to The Nielsen Company's latest numbers, up from 28 percent in November 2010.
Drawing on two major trends—hyperlocalism and budget consciousness—daily deal sites in the U.S. have changed the business landscape, shifting how consumers search for bargains and connect with businesses large and small, national and local. With new daily deal sites entering the fray on a regular basis, The Nielsen Company took a look at the audiences of two major players, Groupon and Living Social, and what online couponers really want.
An in-depth look at the next generation of target marketing combining traditional advertising with digital media initiatives and the future of online advertising.
The foundation for successful customer acquisition, market analysis and site location strategies is up-to-date, accurate demographic data on U.S. consumers. View this webinar to learn how to keep pace with demographic changes that impact your markets and how to adapt to the upcoming 2010 Census changes and the new American Community Survey (ACS).