The New York Times
The advertiser? Starbucks. The product? An old-fashioned direct mail continuity program. The offer? The world's finest coffee shipped to you monthly. Both full-page ads in the Times and the Journal used the same response link: starbucks.com/subscription
Marketers are increasing their investments in content. It's during this time that marketers get to have fun semantic arguments, too. Is it content marketing or native advertising? What's the difference, marketers may ask? In a rant aimed at The Wall Street Journal, but housed on the Content Marketing Institute site, Joe Pulizzi says content marketing is what brands create and may host on their sites, like his post. Marketers work with sites like the WSJ to create native advertising that's hosted on sites like WSJ's.
The share of email opens occurring on a mobile device keeps growing, climbing to 48 percent, according to a 2015 report from Litmus. Given the rapid growth in mobile email opens, it's only a matter of time before more than half of total opens will occur on a mobile device. Marketers face a real challenge in finding ways to market effectively on increasingly shrinking screens. Savvy marketers know they need to think about how their email marketing is affected by this trend. Now, we're not just worrying about overcoming spam filters, we also need to consider how and where an email will be viewed, when it will be relevant, what action will need to be taken and on what device?
BMW, Target, Fandango, The New York Times and Expedia are among the 40 brands advertising on the Apple Watch, which launches today. Many consumers who pre-ordered the watches will have them on their wrists today, MacRumors reports on Thursday. That could mean by June, more than 2 million users may have access to, for instance, the app from Starwood Hotels and Resorts that allows guests to check-in remotely and unlock their rooms, reports Adweek on Monday.
On Nov. 22, 1963, consultant Paul Goldberg—with a huge mailing for Consumer Reports going out across the country—was having lunch with two colleagues at the Café Carlyle in New York. The maître d' came over to the table to report that President Kennedy had been shot.
I receive regular offers from The New York Times—in the print newspaper and online—to sign up for Times Premier. The promise: "The Times Insider—your backstage pass to the life and drama that transpires daily in our newsroom."
What news reports are saying about Facebook testing in-network content from The New York Times, BuzzFeed and National Geographic is social media users won't have to exit Facebook to read the content they're already sharing. What the reports aren't saying is what marketers may see next: Marketers paying for the privilege of using publishers' credibility with readers to get their messages and calls to action seen and acted upon, in terms of conversions. For instance, on Tuesday in Marketing Land, Martin Beck writes about The New York Times story about the Facebook testing that may begin within months.
When I first joined the Direct Marketing Association public relations team in 1988, Stuart Elliott had just left Advertising Age to join USA Today, covering the ad business there. Then in 1991, he took over the ad column, and the advertising business beat, at The New York Times. In December 2014, after 23-plus years, he chose to depart the Gray Lady
"Public relations is the business of letting people in on what you are doing." —Evelyn Lawson. Lawson was a former Ziegfeld Follies dancer and theatrical publicist. She was my first and only teacher of public relations and publicity when, at age 15, I was an apprentice at the Ivoryton, Connecticut summer playhouse in 1950.
Marketers are worried that the lack of cookies—or pixel-firing Web tracking mechanisms about customer activities on sites—will make targeting and retargeting particularly difficult on mobile devices. However, Verizon's "unique customer codes" can track users across browsers and via apps, even when they've opted out of cookies, reports The New York Times. "While Internet users can choose to delete their regular cookies, Verizon Wireless users cannot delete the company's so-called supercookies," write Natasha Singer and Brian X. Chen on Sunday.