The New York Times
Some GenZers don’t mind giving up their personal data in exchange for the convenience of targeted ads and discounts.
Facebook ads are notorious for their data-backed ability to target consumers one-on-one.
As Gen Z starts to dominate the consumer landscape, will celebrity endorsers lose their status?
Facebook Advertisers are brands that only accept recommendations from their agencies, but their agencies are saying to leave.
Marketers may not want to get excited about advertising on Facebook Portal just yet, despite being all-in on ads in the network.
I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi
Audio ads are front-of-mind for marketers right now, because the “Laurel vs. Yanny” debate is at the front of consumers’ Facebook News
Today, Facebook users will see a notice at the top of their News Feeds, showing them which apps they use and what data those apps may
Facebook is known among marketers for the capability to target individual users based on everything from their interests to their
The NFL’s big game in February is called the Super Bowl of advertising for a reason — a 30-second commercial cost marketers $5 million