The Metropolitan Opera

Denny’s Daily Zinger: What Does This $194,166.00 Ad Accomplish?
June 27, 2014

On June 20, 2014, the executive team of the Metropolitan Opera signed a full-page advertisement in The New York Times. The title: "An Open Letter to Opera Lovers from the Board of the Metropolitan Opera." The lede: "As readers of The New York Times know, the Metropolitan Opera is currently in the midst of contract negotiations with 15 of the 16 unions representing employees that work at the Met.

The Marketing Genius of Peter Gelb
July 24, 2008

My friend, Goldberg, had a subscription to the old Metropolitan Opera on West 40th St. For years he sat next to a lady whose husband, on the other side of her, fell asleep through most of every performance. When the Met moved to Lincoln Center, Goldberg decided he’d had enough and informed the lady he was giving up his seats. “I’m so sorry,” she said. “I’ve really enjoyed having two men sleeping with me for the past 20 years.” Now—at age 72—I have become hooked on opera. Who’d a thunk it? Typical Opera Experience Opera was never my thing. Several years ago, my wife,