The Ballantine Corporation

Life Alert Chooses Ballantine for Direct Mail and Print Services
June 27, 2007

Life Alert, Inc. has chosen The Ballantine Corporation for the fulfillment of their direct mail and print service needs including brochures, survey double postcards, letterhead, business cards and packages. According to Olga Vlasova, Director of Marketing at Life Alert, “We decided to use Ballantine for our printing needs because of our wonderful experience with them. They go the extra mile in making sure their work is accurate and completed in an efficient manner. In addition, they always find cost-effective solutions for what we need.” Ballantine is a full-service direct mail services company established in 1966 and family-owned, three generations deep. They provide everything from

Sample of the Month Case Study Newsletter
June 8, 2007

Subscribe to our Sample of the Month Case Study Newsletter and learn what’s working for other direct marketing professionals. About 8-10 times per year, we showcase a direct mail project we produced for one of our clients with samples, strategies and results.

Direct Mail Marketing Company Ballantine Celebrates 40th Anniversary
May 31, 2007

Wayne, NJ -- The Ballantine Corporation, a family-owned direct mail marketing company, is proud to announce their 40th anniversary in the direct marketing industry. Ballantine, based in Wayne, N.J., is a full-service direct mail marketing company that provides creative copy and design, print production, mailing services and one-to-one data-driven solutions to their clients. Steeped in family history, Thomas J. Cote founded Ballantine in 1966 and his brother Charles joined two years later. Charles’ son, Thomas C. Cote, joined the company in 1978, followed by Tom’s brother, John. When Tom J. and Charles retired, Tom C. and John stepped up to the plate. For the first 24

We Asked Our Clients, "Why Do You Work With Us?"
May 31, 2007

Consistently you have been thorough, cost effective, very knowledgeable about direct mail, and you meet deadlines well. Whenever I called for help, I always reached someone promptly, and I like the “full service” aspect of your approach. We send you the graphics files, you handle the printing thru mailing. Wenever ran into any “hidden costs”, and since we have only done direct mail twice a year at this point, its easy for us to forget between projects how to do it right, and with you we haven’t had any major problems.
Audrey Watson
YES! Magazine

Direct Mail Marketing Tips eCourse Launched by Ballantine
March 7, 2007

Wayne, N.J. - Mar. 7 -- The Ballantine Corporation (www.ballantine.com) today announced the release of a free, email marketing course that provides people with direct mail marketing tips that can be applied to their direct mail campaigns. The company, which has been in business for over 40 years, wanted to give something back to the business community; they decided to gather together their resources and knowledge to create this free email course. The course runs for eight weeks and provides a total of eight tips - one tip each week. Direct mail marketing tips are emailed to people during this time and the