The Ballantine Corporation

The Ballantine Corporation's latest addition to its growing collection of direct marketing reports is, “Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade.”

Ballantine Corporation announced this week that they have added a new client service to its roster - imprinted promotional products.

Direct mail continues to be one of the most effective ways to reach a targeted audience. In addition, choosing the right vendor can make or break a direct mail campaign. So, this week the Ballantine Corporation announced that they are offering their expertise in a newly-released white paper that focuses on how to make the best vendor choice.

According to the recent white paper Direct Marketing Trends for 2010 from The Ballantine Corp., a Wayne, N.J., firm that offers turnkey direct marketing creative and production services, this year could be better than expected for direct marketers that are willing to spread their wings. Here are three areas in particular where improvement, in terms of efficiencies and best practices, is expected, according to the report.

Direct marketing continues to be an effective method of reaching potential customers. And, as outside factors such as technology and the economy change, so do direct marketing trends.

The Ballantine Corporation will be exhibiting in booth 2322 at the upcoming DMA 09 Conference & Exhibition from October 18-20. The conference is held at the San Diego Convention Center in San Diego, CA

The Ballantine Corporation, a family-owned direct marketing company, this week announced that Incisive Media, Trinity Solar, Subco and EF Education have chosen Ballantine for production services for a variety of direct marketing projects and campaigns.

Personalized URLs appear on more and more mailings, yet often they're misused and ineffective. Ballantine Corp., a direct marketing production company, recently produced a whitepaper tip sheet, 50 Tips for More Effective & Efficient Campaigns, featuring a compilation of ideas from its pool of vendors. Included in the compilation is a section dedicated pURLs, which are handy tools for boosting response to both one-step and lead generation campaigns.

The Ballantine Corporation, a family-owned direct mail company, announces the release of a free direct marketing tip sheet, also known as a white paper, that provides clear and insightful direct marketing how-to information that will positively influence any business's bottom line.

WAYNE, N.J., Feb. 3 (SEND2PRESS NEWSWIRE) -- In today's current economic climate of cut backs and layoffs, it's refreshing to learn about a company that is actually adding a new service and for free! The Ballantine Corporation, a full-service direct mail company, announces that they are now offering all clients free proofreading before their projects go to press.