Teramedia Corporation

Lists to Test
November 1, 2007

The following is a sample of lists available to reach this market: American Association of Individual Investors: 140,705 active paid members of an association that provides tools, data and guidance on investing. Price: $195/M. Call: MSI List Marketing, (847) 934-1111. InvestorsInsight Publishing: 156,742 six-month hotline names from this publisher of financial news products. Price: $135/M. Call: Teramedia, (407) 420-1108. Morningstar Dividend Investor: More than 12,123 subscribers who’ve paid up to $109 for a subscription to this monthly newsletter. Price: $155/M. Call Worldata, (561) 393-8200. The Kiplinger Letter: 123,891 subscribers to this weekly business outlook newsletter. Price: $150/M. Call: American List Counsel, (914) 524-5263. The Independent Adviser for

List Buying Guide: List Spending Spurs List Hygiene
August 1, 2006

List spending is way up from last year, according to survey results released in mid-July by Teramedia Corp., a multichannel list management and data services firm in Orlando, Fla. Of the 6,435 survey respondents to its List Trends Poll 2006—with most at the account manager or marketing manager level—58 percent reported they are spending more on lists for marketing, despite the fact that their ROI is not keeping pace; a little more than one-third indicated no change in list ROI between now and 2005, and about another third succeeded in producing a higher ROI. While the investment in response, compiled and managed/subscriber files increased in