Market Like a Rock Star
October 20, 2015 at 8:00 am

Entering to AC/DC’s “Thunderstruck” blaring over the speakers as cameras on oscillating cranes scanned onlookers packed from the hall

Silos Are Corny and Ruin Customer Experience – DMA2014 Speaker Says Get Rid of Them
October 30, 2014

If marketers want to ruin the customer experience, all they have to do is maintain silos and continue interdepartmental infighting regarding budgets and access to the C-suite, says Brenna Sniderman. Speaking on Tuesday afternoon at DMA2014 in San Diego, the senior director of research at Forbes Insights summarized research she performed in association with Teradata. "Breaking Down Marketing Silos: The Key to Consistently Achieving Custoner Satisfaction and Improving Your Bottom Line" finds silos are "a major problem" that hurt customer experience.