Target

Instagram’s New E-commerce Options
August 27, 2014

Perhaps soon, all of social media will be an e-commerce site. Tomorrow, Instagram's feed will be "instantly shoppable" with Like2Buy from Curalate. On Tuesday, Nordstrom announced how it will use Like2Buy to make items on its feed available.

Good Googly Woogly! Search Giant’s Same-Day Delivery to Kill Amazon?
August 11, 2014

Google is a search engine, right? Google Shopping Express makes it look as though the search giant is becoming more of an offline entity, too. In a move uniting search, e-commerce and package delivery, Google is shipping books, groceries, clothing and more that consumers purchase from retailers through the search engine. Then Google delivers the purchases to customers the same day in Manhattan, Peninsula, San Francisco, San Jose and West Los Angeles. Shoppers in Northern California receive overnight delivery.

Target Bans Guns. What’s Next?
July 9, 2014

Customer retention is a constant on marketers' minds. So what should marketers do about political issues that become business matters due to customer concerns? Increasingly, companies are publicly taking stands—on gun rights (Target), LGBT rights (Chick-fil-A) and reproductive rights (Hobby Lobby).

How an Already Damaged Reputation Got Worse and Worse
June 18, 2014

We’ve all witnessed how impaired corporate or brand image can undermine both consumer trust and financial performance. Recently, Target’s CEO was relieved of his duties because of the massive customer account security breach which occurred during his watch. The poster child of negative reputation, at least in the U.S., has been British Petroleum. BP’s then-president of U.S. operations was forced from office because of some ill-conceived and dismissive language, and BP’s corporate behavior since the Gulf of Mexico oil disaster has been of little help in image recovery.

27 Tips to Make your Landing Pages Convert Now
June 12, 2014

All the traffic in the world won't earn you a dime if your landing pages don't convert.  Target Marketing contributor Bob Bly and Pinpointe use case studies to show the 10 rules and 27 tips to make your landing pages convert.  Free for a limited time. Access Now>

10 Rules for Writing Landing Pages that Sell
May 29, 2014

All the traffic in the world won't earn you a dime if your landing pages don't convert.  Target Marketing contributor Bob Bly and Pinpointe use case studies to show the 10 rules and 27 tips to make your landing pages convert.  Free for a limited time. Access Now>