StrongMail

4 E-mail Appending Best Practices
August 5, 2009

If you've been in the e-mail marketing space for a while, you've no doubt heard numerous debates on using e-mail appends to grow your list. If you're just entering the space and wondering what I'm talking about, it involves adding a missing e-mail address to a customer record in your database, which typically is done through a third-party provider.  

4 Steps to Relevant E-mails
May 27, 2009

Relevance is the key to successful e-mail marketing, and most marketers employ at least some level of basic personalization in this day and age. But many still fail to reach true relevance. To help marketers deliver more targeted e-mail marketing campaigns, Redwood City, Calif.-based marketing and transactional e-mail solutions provider StrongMail Systems developed the AAIR (Access, Analysis, Insight, Response) process, which it outlined in its white paper, Four Steps to Relevancy in Email Marketing: The AAIR Methodology.

StrongMail Forms Customer Advisory Board
May 4, 2009

Redwood City, Calif., May 4, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced the formation of the StrongMail Customer Advisory Board. This brand new group was developed as an interactive community where key email stakeholders from StrongMail's rapidly expanding customer base can showcase innovative uses of StrongMail's technology, as well as influence future product direction. More than 50 email leaders have already joined the newly formed Customer Advisory Board from a diverse group of companies, including Ticketmaster, WebEx and Turner Broadcasting. In addition to regular meetings with StrongMail's product development team, the group will have the opportunity to network with their peers and learn how to leverage email more effectively in new and unique ways.

StrongMail Forms Customer Advisory Board
May 4, 2009

Redwood City, Calif., May 4, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced the formation of the StrongMail Customer Advisory Board. This brand new group was developed as an interactive community where key email stakeholders from StrongMail's rapidly expanding customer base can showcase innovative uses of StrongMail's technology, as well as influence future product direction. More than 50 email leaders have already joined the newly formed Customer Advisory Board from a diverse group of companies, including Ticketmaster, WebEx and Turner Broadcasting. In addition to regular meetings with StrongMail's product development team, the group will have the opportunity to network with their peers and learn how to leverage email more effectively in new and unique ways.

StrongMail, Coremetrics Partner on Closed-Loop E-mail Marketing
March 3, 2009

Redwood City, Calif., February 23, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced integration with Coremetrics LIVEmail that will allow joint customers to leverage web analytics data to design and implement strategic closed-loop email marketing programs. As an official Coremetrics Connect™ Certified Partner, StrongMail now offers seamless integration between Coremetrics LIVEmail and StrongMail’s advanced email marketing application, StrongMail® Message Studio.

Equifax Selects StrongMail to Power Its E-mail Services
February 18, 2009

Redwood City, Calif., February 17, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced that Equifax, a global leader in information solutions, has selected StrongMail to power its marketing email services for Equifax customers. By implementing StrongMail, Equifax will be able to more effectively serve its extensive customer base, which includes numerous Fortune 500 companies throughout the U.S.