Mint.com, the site that helps people who are fanatical about tracking their money, is fanatical about tracking its marketing results. So when representatives of the Mountain View, Calif.-based online personal finance service decided it was time to enter the social networking scene, they weren't going to play games with the unquantifiable.
London, November 5, 2009 – lovemoney.com, one of the UK’s leading personal finance websites, has selected StrongMail On-Demand as its email marketing platform to ensure the delivery of regular, relevant and personalised email content to its one million customers.
Companies: StrongMail Systems, an online marketing solutions provider, and Equifax, an information solutions firm Product/Service: Equifax Social Influencer, an email marketing solution combining StrongMail's viral social media marketing technology with Equifax's data resources
StrongMail Systems and Equifax have announced Equifax Social Influencer, a social media-powered customer acquisition solution, the first initiative of a newly formed strategic partnership between the two companies.
Redwood City, Calif., October 6, 2009 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced the third installment of its Email Breakthrough Report series, which showcases five exemplary email marketing campaigns across a variety of industry verticals.
This is the final installment of my three-part series on strategies for monetizing social media. This week I'll cover what's critical for any direct marketer — tracking and measurement.
This is the second installment of my three-part series on strategies for monetizing social media.
As consumers continue to flock to social websites, marketers are spending even more time — and money — figuring out how to reach them there. The challenge for most brands is that traditional methods for marketing to consumers simply don’t work on the social web.
Redwood City, Calif., September 15, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for email and social media marketing, today announced that Mint.com, America's #1 online personal finance service, has significantly grown its user base with StrongMail® Influencer. Powered by the industry's only viral marketing engine for social media, StrongMail Influencer injects rich social networking functionality into any email communication.
More value, more effectiveness. That is what companies expect from the e-mail channel today, but many are not yet maximizing the potential of e-mail's CRM, according to the recent white paper called Email Breakthrough Report from StrongMail Systems, a marketing and transactional e-mail solution provider.