Redwood City, Calif., April 12, 2010 – StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, today announced that Flight Centre Limited, Australasia's best-known travel agency group, selected and implemented StrongMail marketing and transactional email solutions, resulting in significantly improved performance of its campaigns. Working with StrongMail regional partner XCOM Media, Flight Centre Ltd. switched to StrongMail from an email service provider (ESP).
The pot of gold at the end of the rainbow for every e-mail marketer should be relevance: sending the right message to the right person at just the right time. The best way to accomplish that relevance is by leveraging data, which can be a daunting task for many because the data doesn't likely exist in one place. But when you do have access to data through a CRM system, the possibilities are endless, which also can be counter-productive in trying to get a program under way.
Redwood City, Calif., March 10, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced the launch of Social Studio™, a centralized campaign management application that is now being made available to professional social media marketers. Available for a limited time as a 60-day free trial, StrongMail Social Studio is a first of its kind suite of products that enables marketers to engage their brand influencers in social channels with detailed performance measurement and analytics. StrongMail also announced today the availability of new social media strategic services in a separate announcement.
Roseanne Roseannadanna perhaps says it best: "It just goes to show you, it's always something." Like the legendary character on NBC's "Saturday Night Live," e-mail marketers are accustomed to change. Most of it proves challenging, but some of it can be good. Two such developments appear to be coinciding. The new ubiquity of preview panes may help direct marketers retain customers, despite the looming deadline of altered algorithms that may keep senders of regularly unopened messages out of opt-in recipients' inboxes.
Redwood City, Calif., February 25, 2010 - StrongMail, a leading provider of online marketing solutions for email and social media, today announced that its email marketing solution - StrongMail Message Studio - is being integrated with the SAP® Customer Relationship Management (SAP CRM) application and is scheduled to be generally available on March 8. The integration is being developed in cooperation with SAP AG (NYSE: SAP) and is currently listed on the SAP EcoHub solution marketplace, where StrongMail is also now participating.
Company: StrongMail Systems, a provider of online marketing solutions for email and social media Product/Service: The latest version of Strongmail Message Studio, the company's flagship email marketing solution What It Does: Enables email marketers to launch campaigns that test multiple variations of content at one time, automatically determine the best-performing content based on predetermined criteria…
There's been a lot of talk lately about socializing email, and it makes a lot of sense. While social media is the hot topic of the moment and adoption continues to increase, many brands continue to struggle with measurement. In fact, according to a recent Mzinga and Babson Executive Education survey, 84 percent of professionals worldwide do not currently measure the ROI of their social media efforts.
Looking to get a bit more "lift" from your current e-mail programs? E-mail marketers are correct in their general assumption that the larger your audience, the more opens, clicks and conversions you might ultimately receive. But how do you take your current recipient database and punch up your e-mail communications to provide a more relevant experience, thus improving conversions with your housefile?
Wondering if traditional direct mail marketing will be a viable channel in 2010? Although marketers are shifting some of their 2010 spend to social media, 42 percent of surveyed businesses in StrongMail's "2010 Marketing Trends Survey," still planned to invest in direct mail campaigns. Additionally, the Winterberry Group reports that direct marketing spending will maintain 2009 levels.
Most businesses are increasing their email and social media marketing spending in 2010, according to two recently published surveys. Of the 49 percent of 1,000 business executives surveyed last month by StrongMail Systems who said they're increasing overall marketing budgets next year, 69 percent are increasing email marketing and 59 percent social media marketing.