IHG Transitions From Near Time to Real Time
November 19, 2010

StrongMail announced that IHG (InterContinental Hotels Group) has begun transitioning from near-time to real-time email marketing by integrating StrongMail with Unica and Teradata.

StrongMail's Q3 Email Breakthrough Report Offers Proven Advice for Increasing Engagement
October 8, 2010

Redwood City, Calif., October 5, 2010StrongMail, a leading provider of online marketing solutions for email and social media, and ThreadMarketing, a StrongMail Company and full-service email and social CRM agency, today announced the Q3 2010 edition of its co-produced Email Breakthrough Report series, featuring detailed analysis of best-in-class email marketing campaigns across five industry verticals.

StrongMail's Social Direct Campaign Management and Analytics Tool
September 2, 2010

Company: StrongMail, a provider of online marketing solutions for email and social media

Product/Service: Social Direct, a social media campaign management and analytics solution

What it Does: Enables marketers to monitor, target and measure their investments in social channels using proven principles from direct marketing.

Michael Della Penna's Conversations: 5 Essential Technologies to Ignite and Manage Conversations
June 17, 2010

This month’s blog is all about the tools necessary to support a successful conversation. Over the last decade, I’ve had the privilege to be involved in building solutions that help brands connect and communicate with their customers and prospects. It's from that experience that I present the five most essential tools in creating and sustaining a successful conversation with customers and prospects.

5 Breakthrough Email Campaigns, Part 2
June 3, 2010

In this two-part series, I examine five email campaigns recently called out in StrongMail's Email Breakthrough Report Q409. The report identifies five trends that marketers should consider when creating their own email programs. In part one, which was published in the May 27 edition of eM+C Weekly, I discussed two trends: leverging customer data, and keeping email messages clear and simple. This week in part two, I'll hit on the remaining three trends: leveraging time-sensitive promotions, clear call to actions and social media integration.

5 Breakthrough Email Campaigns, Part 1
May 27, 2010

Email marketers are always looking for ways to drive more value from their email programs. One effective way to get new ideas is by reviewing best-in-class campaigns from other companies.

Marketing Automation, E-mail Marketing and Social Media
May 1, 2010

Marketing Automation: Sometimes marketers just want a one-stop shop. Enter ClickSquared of Waltham, Mass., a cross-channel and e-mail marketing solution provider, and its third generation SaaS platform, Click 3G.