StrongMail Releases Influencer Word-of-Mouth Acquisition Solution
November 3, 2011

Company: StrongMail, a provider of interactive email and social media marketing solutions

Product/Service: StrongMail Influencer, a word-of-mouth acquisition solution

What it Does: Adds LinkedIn sharing support and provides brands with greater flexibility to customize the experience and track referral activities. It enables brands to launch an interactive referral marketing program from any website or email, making it easy for consumers to recommend products or services via email and social networks while providing brands with extensive reporting on multigenerational sharing activity. Influencer also allows marketers to brand and customize nearly every aspect to ensure visual brand consistency with other consumer touchpoints, including the appearance of the sharing experience and status pages to email notifications and reminders that are generated by sharing activity.

3 NEW Things Direct Marketers Need to Know In Order to Enter—and Stay in—the Inbox
September 28, 2011

Direct marketers may think they've heard it all and know it all about getting in the inbox. But that knowledge of email deliverability is so last month. Now it's about staying in the inbox. With email service providers (ESPs) paying close attention to whether recipients actually want the messages they're getting, marketers have to step up engagement and reputation in order for deliverability to remain high.

StrongMail Taps Digital Marketing Veteran as VP of Agency Services
August 19, 2011

StrongMail, a provider of online marketing solutions for email marketing and social media, announced the appointment of Christopher Marriott as vice president of agency services. A marketing and advertising veteran with 17 years of digital marketing experience, Marriott has exercised his leadership and multichannel marketing expertise at such notable companies as Acxiom, Digital Impact and Euro RSCG.

4 Steps to Effective Lifecycle Email Marketing

August 18, 2011

Lifecycle messaging is a hot topic of conversation these days. It meets the fundamental needs of email marketers to be timely, relevant and efficient. However, many are deterred by the undertaking due to a commonly held belief that it will be complicated and tedious to implement. While it's true that nothing good ever comes easy, getting started with lifecycle messaging isn’t rocket science. Here are four steps you can take to navigate the development and implementation of lifecycle messaging simply and effectively:

Strongmail Improves GamersFirst Lifecycle Email Marketing Programs
July 8, 2011

StrongMail announced that GamersFirst, one of today's most popular free-to-play multiplayer online game publishers, has improved the effectiveness, deliverability and scale of its lifecycle email marketing programs by relying on StrongMail's email marketing and deliverability solutions.

StrongMail Introduces Drag-and-Drop Lifecycle Marketing
June 30, 2011

Company: StrongMail, a provider of online marketing solutions for email marketing and social media

Product/Service: Version 6.0 of StrongMail Message Studio What it Does: New features include a drag-and-drop interface that enables email marketers to easily design, automate and track multistage email marketing programs. Additional enhancements include new dashboard views and redesigned reports to make it easy to review and optimize performance. 

StrongMail Email Marketing Roundtable
June 10, 2011

Increasing email marketing subscriber engagement by leveraging cross-channel customer data, event-triggered lifecycle marketing programs and social media integration were key themes from an April 2011 Direct Marketing News Email Marketing Strategy Roundtable that was sponsored by StrongMail, a leading provider of online marketing solutions for email marketing and social media. Conducted at Direct Marketing News' New York office on April 7, 2011, the roundtable featured senior email marketing executives from such notable brands as Denihan Hospitality Group, Eastern University, Healthy Directions, National Hockey League, OgilvyOne and Scripps Networks.

8 Ways Real-Time Search Can Boost Your SEO Rankings
June 8, 2011

Jokes about former California Gov. Arnold Schwarzenegger's fall from grace just may be the perfect vehicle for improving search engine rankings in real time. That's true, at least, for the host of NBC's "Late Night With Jimmy Fallon."

Strategies for Boosting Engagement in a Changing Email Landscape
June 2, 2011

Engagement has been a hot email marketing topic in 2011, primarily due to the way the inbox is changing how subscribers interact with brands. Email engagement can be portrayed in a number of ways, but an engaged subscriber is best defined as an email recipient that's opened, clicked or otherwise engaged with an email within the last six months. Some brands define engagement more conservatively, categorizing subscribers with no activity over three months as unengaged, while still others have developed more sophisticated formulas.