Company: StrongMail, a provider of interactive email and social media marketing solutions
Product/Service: StrongMail Influencer, a word-of-mouth acquisition solution
What it Does: Adds LinkedIn sharing support and provides brands with greater flexibility to customize the experience and track referral activities. It enables brands to launch an interactive referral marketing program from any website or email, making it easy for consumers to recommend products or services via email and social networks while providing brands with extensive reporting on multigenerational sharing activity. Influencer also allows marketers to brand and customize nearly every aspect to ensure visual brand consistency with other consumer touchpoints, including the appearance of the sharing experience and status pages to email notifications and reminders that are generated by sharing activity.