Mobile Marketing on Track for Rapid Adoption in 2012, Study Finds
May 23, 2012

StrongMail, a provider of digital marketing solutions for email, mobile and social media engagement, today announced the results of its StrongMail Mobile Marketing Survey 2012. The survey showed strong and growing adoption for a wide range of stand-alone and integrated mobile marketing programs; however, lack of resources and strategy were also identified as the key challenges holding businesses back from embracing mobile marketing. Conducted in April 2012, more than 800 business leaders participated in the global survey.

The Thumbnail Guide to Mobilizing Your Email
April 23, 2012

How would your business fare if you ignored half of your audience? If you haven't updated your email program for mobile devices, you've done precisely that. According to the Pew Internet & American Life project, 46 percent of Americans own a smartphone. In addition, nearly a fifth own tablet computers, a number that continues to grow rapidly. As a result, email marketers must assess the channel from a mobile perspective.

6 Levels of Permission-Based Email: Marketers Find More Than Six Degrees of Separation Between Double Opt-in and Opt-out Lists
March 5, 2012

Asked not once, not twice, but three times if they genuinely want to learn more about Lenny Clarke's comedy and other events coming to the Palace Theatre in Manchester, N.H., more than 28,000 patrons say yes, they really do. Peter Ramsey, president and CEO of the theater, says during the past seven years, the Palace has been collecting email addresses from ticket holders then verifying their opt-ins twice, "so we'd get it right."

eM+C’s Digital Marketing Rock Star Webinar Series
February 16, 2012

Read on to learn about/access all the sessions originally presented as part of the 2012 eM+C Digital Marketing Rock Star Webinar Series:

The Top 4 Digital Marketing Trends for 2012
Featuring: Luis Hernandez, Managing Director and Chief Technology Officer, Proof Integrated Communications, a WPP Company

In today's cross-channel and cross-platform marketing world, having a continuous conversation with your customers is critical. In this session, Luis Hernandez, senior vice president of marketing technology at Wunderman looks at how four digital marketing channels - email and the intersection of social marketing, digital marketing attribution, SEO, and mobile - have evolved and how when used correctly be tied together to create continuous experiences.

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Mythbusters: Should the Last Click Get All the Credit?
Featuring: Christopher Marriott, Vice President, Agency Services, StrongMail Systems

Without an attribution strategy, digital marketers risk undermining the collective effective of all their digital marketing tactics. In this session you'll learn what those risks are, and how to avoid them using attribution strategies.

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How to Succeed With Email + Social in 2012
Featuring: Andrew Kordek, Co-Founder & Chief Strategist, Trendline Interactive

Email and social should not and do not work alone - in fact, there are more ways than ever for the two mediums to play nice in the sandbox. But it's not a one-size-fits-all strategy. Come to this session to learn all about how you can leverage and integrate strategies and tactics in your organization to achieve email/social bliss.

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10 Top Mobile Trends for 2012
Featuring: Eric Anderson, Partner and VP of Marketing, White Horse

Consumer adoption of smartphones has passed the 100 million mark in the U.S. alone, yet many brands have been caught flat-footed by this rapid evolution in consumer behavior. Make 2012 the year your brand catches up to the mobile adoption curve by understanding the impact of these 10 hot trends in mobile technology and consumer mobile usage. This pragmatic view of the mobile landscape, grounded in consumer research, emphasizes the areas in which every brand can make an impact and surpass the competition.   

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SEO Best Practices to Drive Sales in 2012
Featuring: Stephan Spencer, search consultant

Looking for ways to drive traffic to your website without breaking the bank? Check out this session for tips on how to improve your brand's organic rankings, helping to drive traffic - and ultimately sales - to your site.

Click here to view today! 

3 in 4 U.S. Organizations Say Social Media Poses Challenge to Email
February 10, 2012

75 percent of U.S. organizations say that competition with social media for recipients’ time and attention is either “very challenging” or “somewhat challenging” to their future success in email, according to a report released in February 2012 by Econsultancy in partnership with the Email Experience Council of the Direct Marketing Association. Other challenges to email’s success include young people abandoning email as their primary channel (69 percent), getting the deserved budget and attention (65 percent), and integrating email with other marketing channels (61 percent).

StrongMail Updates its Message Studio
January 27, 2012

Company: StrongMail, a provider of interactive marketing solutions for email and social media marketers

Product/Service: The latest version of StrongMail Message Studio

What it Does: Allows marketers to easily increase engagement and conversion with sophisticated, data-driven campaigns, including real-time and automated lifecycle marketing programs.

101 Examples of Social Business ROI
January 13, 2012

A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that initiatives have been in market, any reasonable business manager would expect to see program results. However, quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there …

Email Marketing and Social Media Are Top Areas of Investment in 2012
December 7, 2011

StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced the results of its “2012 Marketing Trends” survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the New Year.  Conducted in November 2011, 938 business leaders participated in the global survey.