Staples

What the Hell Is Happening to Retail?
April 20, 2017 at 8:00 am

Retail is having a moment. Since the calendar flipped to 2017, we’ve seen more bankruptcies than all of last year. What’s going on?

Staples' Mail Offers Essential B-to-B Mix
May 24, 2016 at 10:00 pm

A pre-flu season direct mail package sent by Staples promotes a variety of products using some copy with short benefits, coupons, and content that wraps it all together.

Google ‘Buy’ Button Debuts
July 16, 2015 at 8:00 am

A Google “Buy” button, long-rumored and therefore Internet-named, became official on Wednesday and it’s actually called “Purchases on

Denny’s Zinger: Denny Hatch’s 8 Ironclad Rules of E-marketing
May 27, 2015

When the Internet arrived big time in the 1990's, a gazillion hotshot kids — with zero experience in marketing and design — took over and set the protocols. These kids said to us geezers: "This is the new medium and the new paradigm. Your old rules are dead. We make the rules now. So take a hike, buster."

USPS Workers to ‘Vigorously Oppose’ Staples/Office Depot Merger
February 5, 2015

On Wednesday, Staples announced it acquired Office Depot. That same day, a U.S. Postal Service workers union opposed the merger. "We will urge the Department of Justice and the Federal Trade Commission to block this monopolistic and unlawful merger now, just as they did 17 years ago," says APWU President Mark Dimondstein. "And we call on Congress to weigh in with the FTC and the Department of Justice to stop it."

Mastering the Complexities of Multichannel Digital Marketing
December 2, 2014

Integration is like the Holy Grail of marketing. Connecting the dots at the customer level, across channels, devices and owned and non-owned properties is hard, but not impossible. Multichannel marketers must commit to meeting the customer along a matrixed journey. In a session I led at DMA2014 in San Diego last month, we discussed the types of lifecycle marketing, automation and buyer-centric programs that are most effective for drawing marketers out of silos and into a collaborative multichannel approach.

Season's Greetings!
August 21, 2014

Perhaps like me, you love summer and all it entails: longer days, outdoor play, flip-flop casualness, patio grilling, hummingbirds, wildflowers and a beachy attitude (even here in the midst of the Rocky Mountains). As a greeting card from artist Renee Reese playfully reminded me, the summer season is nearing its end. Rather than bemoan its passing, why not spend some time with your brand leaders reflecting on these questions.

Good Googly Woogly! Search Giant’s Same-Day Delivery to Kill Amazon?
August 11, 2014

Google is a search engine, right? Google Shopping Express makes it look as though the search giant is becoming more of an offline entity, too. In a move uniting search, e-commerce and package delivery, Google is shipping books, groceries, clothing and more that consumers purchase from retailers through the search engine. Then Google delivers the purchases to customers the same day in Manhattan, Peninsula, San Francisco, San Jose and West Los Angeles. Shoppers in Northern California receive overnight delivery.