Verizon, AT&T and Sprint are shutting off sales of their mobile customer location data to brokers who resell it to third parties.
Keanon Swan wants to help Sprint push the envelope on green direct mail. Yeah, he went there. But he's serious about this, says the manager of Sprint's vendor management and postal strategy. Swan, his colleagues and outside vendors not only got an environmentally friendly direct mail campaign off the ground in 2012 at Sprint, it's become the way the Overland Park, Kan.-based communications company bills 9 million—65 percent—of its wireless customers each month. And now, Sprint sees $500,000 in savings a year due to postage cost and paper reductions. "The reduced ecoEnvelope weight allows for postage savings and revenue generation opportunities," Swan says. "There are many opportunities that have come with this new envelope format that we're continuing to explore."
Sprint’s two-in-one billing envelopes include the remit envelope as part of the envelope design, not as a separate insert. While Sprint mailed customers notifications about the ecoEnvelopes a month before the change and the new envelopes contain plenty of directions, the company also maintains a website with step-by-step details at sprint.com/ecoEnvelope.
Happy Halloween, everyone! Some people love being scared, some people hate it, some people (like yours truly) hate it so much they love it. So it's no wonder that lots of brands get into the Halloween spirit every year, finding ways to celebrate this fun and festive holiday with some tricks … and some treats. Mostly tricks, though. Now I'm going to be honest with you. I wrote this post yesterday—on Allll Hallllowwsss Evvveeee (read with ghostly tone)—so there's a really great chance some of you business owners and marketers will come up with hilarious Halloween pranks to pull today.
Self-mailers—with their eye-catching formats, flashy designs, and nearly unlimited size, dimension, and finishing options—may get a good deal of the creative attention, but for most direct mailers, envelopes are the real go-to format. In the first half of 2006, some 65 percent of all efforts received by the Who’s Mailing What! Archive arrived in an envelope. In 2005 that number was a similar 64.2 percent, and in 2004, an only slightly lower 63 percent. With numbers like this, it’s easy to see why envelope creative, while perhaps not as exciting as its self-mailing cousin, is an important discipline to watch. Not only do mailers need
Who is the keeper of your flame? Denny Hatch's Business Common Sense (September 8, 2005): Vol. 1, Issue #29 IN THE NEWS Chief Justice William H. Rehnquist died Saturday evening of cancer, ending a remarkable 33-year tenure on the Supreme Court and creating a rare second vacancy on the nation's highest court. --Gina Holland "Chief Justice Rehnquist Dies at His Home" The Associated Press, Sept. 3, 2005, 11:58 p.m. U.S./Eastern Shareholders of Nextel Partners have bid up its stock like a piece of hot Manhattan real estate, gambling that Sprint Nextel