Spring

John Profumo, Gary Hart and Pandora's Box
March 14, 2006

The End of Media Decorum March 14, 2006: Vol. 2, Issue No. 20 IN THE NEWS Scandal minister Profumo dies at 91 John Profumo, the man at the centre of the most notorious political sex scandal of the 20th century, has died at the age of 91 after suffering a stroke. Profumo, who spent four decades atoning for his disgrace, died peacefully at about midnight last night surrounded by his family, a spokesman for London's Chelsea and Westminster Hospital said. He had been admitted to hospital two days earlier. —The Independent, (UK), Online Edition, March 10, 2006 John Profumo, the central

E-Commerce Events
January 1, 2006

January 23-25 - Shop.org First Look, Hyatt Regency, Atlanta, Ga. For more: (202) 62-.8192, or memberevents@shop.org. January 26 - The Road Map for E-mail Marketing Success. San Mateo, Calif. For more: (888) 343-6786, or http://www.forrester.com/Events/Overview/0,5158,1115,00.html?. January 1 - Developing Effective E-Marketing, Holiday Inn Central, Omaha, Neb. For more: (212) 790-1500 or the-dma.org. February 9 - Boot Camp: The Road Map for E-mail Marketing Success: An Introduction, San Francisco. For more: (617) 613-6278, or tmcharg@forrester.com. February 27-March 2 - Search Engine Strategies Spring. Hilton New York. New York. For more: (203) 662-2857 or www.registration@jupitermedia.com. February 28 - Comprehensive E-mail

E-Commerce Events
August 1, 2005

September 7 - Developing Effective E-mail Marketing. Millennium Hotel, Minneapolis, Minn. For more: (212) 790-1500, or www.the-dma.org/events. September 12-14 - Shop.org 2005 Annual Summit. The Venetian. Las Vegas, Nev. For more: (202) 626-8192 or dacruzn@shop.org. September 21-22 - DMA Database Marketing Seminar. Palmer House Hilton, Chicago. For more: (212) 790-1500, or http://www.the-dma.org/seminars/database/. September 21-22 - Comprehensive E-mail Marketing Strategies. Crowne Plaza, San Francisco. For more: (212) 790-1500, or www.the-dma.org. September 21-23 - NEMOA Fall 2005 Conference. Mystic Marriott, Groton, Conn. For more: (207) 253-1855, or www.nemoa.org. September 27 - PMA Integrated Marketing Summit—Marketing 360

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1

E-mail Marketing Events
January 1, 2005

September 7 - Developing Effective E-mail Marketing. Millennium Hotel, Minneapolis, Minn. For more: (212) 790-1500, or www.the-dma.org/events. September 21-22 - DMA Database Marketing Seminar. Palmer House Hilton, Chicago. For more: (212) 790-1500, or http://www.the-dma.org/seminars/database/. September 21-22 - Comprehensive E-mail Marketing Strategies. Crowne Plaza, San Francisco. For more: (212) 790-1500, or www.the-dma.org. September 27 - PMA Integrated Marketing Summit—Marketing 360 Degrees. McCormick Place South, Chicago. For more: (212) 420-1100, or www.pmalink.org. October 10-11 - DMA Statistics & Modeling for Direct Marketers. DMA Seminar Center, New York. For more: (212) 790-1500, or http://www.the-dma.org/seminars/statistics/. October 12-13 -

A Cataloger With True Direct Mail Savvy
May 1, 2004

By Noelle Skodzinski Few would argue that a guarantee can make or break a sale. If a prospect is teetering, being reassured of getting his money back or the product replaced can push him gently over the edge of the great purchasing divide. This can be especially true with items whose "shippability" may be in question, as well as items that face strong competition from brick-and-mortar retailers. Plants fit both of these bills. Spring Hill Nurseries, longtime mail-order garden center, seems to know this well. Recipients of its Spring 2004 catalog (306SPHINU0204) are reassured to such a degree that they have nothing to

How to Make Your Insert Stand Out
February 1, 2004

By Noelle Skodzinski If you tested one insert program a day, it would take you four years and counting to test them all. "There are more than 1,500 insert programs available today," says Leon Henry, chairman/CEO of Leon Henry Inc., a 48-year-old insert and list management and brokerage firm. "And there will be more." The insert field has received additional attention of late, augmenting its popularity at least in industry press, with the recent renaming of the Direct Marketing Association's (DMA) Alternate Response Media Council to the Insert Media Council, which held the first-ever Insert Media Day last fall. "It's certainly becoming

Untested Waters
October 1, 2003

If a mailing is working, don't change it (at least till something works better). This is the mantra of many a marketer. But what if what's working is change itself? This is the case for the Seamen's Church Institute (SCI), a nonprofit organization serving merchant seaman. The SCI packages we received in July's mail (609SECHIN0703), as well as in July 2002, and November and December 2001, each contained a different two-page solicitation letter. But these weren't tests, says SCI Director of Development Henry Enright. No testing has been done in at least the seven years Enright has headed development. "I wish we

Overseas Delivery (1,179 words)
September 1, 2003

By Lisa Yorgey Lester The growth of e-commerce has made virtually every marketer with a Web site a global company. For marketers that choose to accept (yes, some decline) orders from overseas consumers, fulfillment requires more due diligence than simply dropping a package into the mail stream, closing one's eyes and praying it reaches its destination. Aside from the intricacies of fulfillment itself, you must decide how you're going to transport your product overseas and do it cost-effectively. The payoff, however, can be big. International customers often tend to purchase more product and have higher average orders than their

Celebrating 25 Years of Change
May 1, 2002

By Alicia Orr Suman Spring 1978. The first issue of ZIP magazine hit the mail. And on the cover of that predecessor to this magazine were the faces of men and women—"Some Leaders in the Direct Marketing Field," stated the headline. The features listed in the Table of Contents of that premier issue (right) have an eerie resemblance to the subjects we now cover 25 years later: • What Is the Future of the Postal Service? • Personal Privacy in an Information Society • Facsimile Machines, For the Office of the Future • Computer Networks: The New Information Robots • Alternate Delivery: Post-Mortem for