While B-to-B marketers are leaving social media in the cold, small businesses are warming up to the channel as the holiday season moves into high gear, according to the Fall 2011 Attitudes and Outlook Survey from Constant Contact.
Big Fuel, a full-service social media and branded content agency, and Zuberance, a social marketing company focused on brand advocates, recently co-hosted an interactive panel discussion in New York City titled How to Turn Word of Mouth and Social Media Into Sales. The panel featured top marketers from JetBlue, Microsoft, Big Fuel and Zuberance, and was moderated by Advertising Age. Here's a recap of the dos and don'ts of word-of-mouth marketing and brand advocacy that were covered at the event:
April 2011 email volume is up 19.7 percent over April 2010, according to data from the Email Campaign Archive database. The increased volume represents a continuation of a trend in recent months.
Email volume for the first quarter of 2011 is up 21.4 percent over the same period last year, according to data from the Email Campaign Archive (ECA) database. The increased volume represents a continuation of a trend in recent months.
February email promotion volume was 20.4 percent higher in 2011 than it was in the same month a year ago, according to the Email Campaign Archive, a database of more than 400,000 archived email promotions powered by the Who's Mailing What! Archive, a Target Marketing Group (TMG) product (All About eMail is published by TMG). In all, 16,027 email promotions were recorded in February, compared to 13,307 last year in February. The increased volume is a continuation of a trend in recent months: January 2011 volume was up 25 percent over the same month in 2010.
"Giving Your Email Program a Multichannel Boost," was the title of the keynote presentation at the Direct Marketing Association's Retail Marketing 2010 Conference in Orlando, Fla., on May 26. Chad White, research director at Smitt-Harmon, a Responsys company, discussed seven email strategies multichannel retailers should be aware of. They include the following:
Despite the renaissance of sorts email marketing has experienced during the recession, many companies spend less than $100,000 on their email marketing budgets and dedicate only one to two employees to managing the channel.
While some direct mail sectors have shrunk in the past year, largely due to economic pressures, the telecommunications industry shows no signs of slowing down. Comcast, Verizon, DirecTV, AT&T Communications, Vonage, Credo, T-Mobile, Sprint Nextel ... they're sending out mail with new offers seemingly every day.
The average, and above average, college sends out static mailers and brochures to prospective students. When a response comes back in the BRE, the folks in the office of admissions have to frantically input data before sending more relevant material and hopefully nudging the prospect closer to choosing their college. It can be a tense and time-consuming process for both college and prospective student alike—as well as a costly one for the college.
It’s fair to say we all have a place either in our homes or offices that we hope others won’t see. Whether it’s a crammed closet, junk drawer, three-car garage with no cars in it, musty attic boxes or sagging basement shelves, we all have some place that doesn’t pass Martha Stewart muster. We have just accumulated too much stuff.