The famous poet Percy Shelley once wrote, "O wind, if winter comes, can spring and a million emails using flower puns and references to April showers be far behind?" I'm pretty sure that was the quote anyway. Or it should have been
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Industry analysts are predicting record sales this holiday season—in fact, they expect it to be the biggest Thanksgiving, Black Friday and Cyber Monday ever. The big media buys are nicely wrapped up with a bow. Now, some marketers have already bombarded their email lists with incessant email campaigns, some are focused on hot marketing trends like social media and content marketing, and some are depending on tried-and-true deep discounts and free shipping deals, but all of them want to reel in online shoppers and top the sales charts.
Company: SmartSource, a company that develops, hosts and manages e-marketing applications
Product/Service: Multichannel Platform, Spring Edition, an update to the company's email and marketing automation platform
What it Does: The new platform includes an expanded API library that now includes a new data web service. The platform supports real-time, personalized and contextualized multichannel marketing that improves the buying experience.
Founded by its namesake in 1967, the Ralph Lauren Corporation is one of the premier names in fashion retail. Besides high-end clothing, the brand is also known for its accessories, housewares, footwear, fragrances and home goods. The company sells its products both at its own stores and other retailers, and employs direct mail, email and social media to turn prospects into customers.
This is the year of "omnichannel" based on the amount of occurrences that I've heard this term. I've never been a fan of jargon—but I sure use it enough in some of my clients' communications, often at their request. When I comply, I usually advise that a short explanation may be in order upon first reference to help define whatever the term is and to set a marketplace expectation. So what does "omnichannel" mean to me?
Social media sites have evolved into the global equivalent of the office watercooler, but could the buzz they generate be analyzed to predict real-world outcomes? Leading British economist Noreena Hertz thinks so. She believes analyzing the chatter from Twitter and Facebook, for example, will become a dominant force in the business of forecasting. "Over the past few years I have been really quite obsessed with how technology is changing the way that we make sense of the world"
A new chapter in online video is about to begin. YouTube is prepping to launch paid subscriptions for individual channels on its video platform in its latest attempt to lure content producers, eyeballs and advertiser dollars away from traditional TV, according to multiple people familiar with the plans.
Despite the fact that he's knee-deep in a general election slugfest, Mitt Romney's campaign is way behind President Barack Obama in the online ad spending bout, and the gap has widened since 2011. However, while the Obama camp has reportedly spent four times that of Romney on TV spots, the margin is a bit smaller online. Since each campaign launched in Spring 2011, Obama for America spent $26.9 million on digital ads through May 2012, including text messages, according to ClickZ Politics analysis. That's 3.5 times Romney's $7.6 million. In 2011, Obama's online ad expenditures merely doubled Romney's.
A Plastic Mobile executive at the Mobile Shopping Spring Summit said that when it comes to mobile, consumers are setting the bar high and it is important that marketers make sure their mobile efforts are done right, rather than fast.