Specialists Marketing Services
As database marketing shifts to alternate forms of list building using cooperative databases and crowd-sourced lists, the world of the list broker is also changing. List brokers are transitioning from purveyors of response databases, tailoring a handful of subscriber lists to marketers' broad needs and taking a 20 percent cut of proceeds, to more full-service marketing consultancies where list rentals are only part of their offerings.
Direct mailers now face the 2008 postal rate increases, in effect on May 12, along with heightened paper and production costs and a sluggish economy. In a doom-and-gloom environment, insert media is a promising option to expand both your company’s marketing reach and pocketbooks. With new insert programs built every day, there are varied opportunities for mailers to cash in. “There are companies out there that are not using insert media—that probably should be. I think there’s a lot more out there that we can reach,” says Judy Feyas, VP of insert media sales, for Specialist Marketing Services in Hasbrouck Heights, N.J. Taking a
Thirty-nine million African Americans are spending more than $892 billion in the United States today. Fueled by a steadily increasing population, this market’s spending power is projected to surpass the $1 trillion mark by 2012. The implications of marketing to this audience are clear, and these statistics are likely provoking companies to not only incorporate niche marketing into their overall marketing strategy but also to recognize the value of investing an equitable share of dollars and efforts in targeting the African American audience. While there are market segments growing at a faster rate than the African American market—namely Hispanics, due in large part to
The full list of 2007’s Top 50 Mailers (excludes catalogers) Company Sales/Revenue Industry List Manager(s) (in millions) Citigroup $146,558 Financial Does not rent Bank of America $117,017 Financial Does not rent JP Morgan Chase $99,845 Financial Does not rent 4 Sprint/Nextel $41,028 Telecommunications Does not rent American Express $27,136 Financial/Media Millard Group Washington Mutual $26,454 Financial Does not rent Capital One $15,191 Financial Does not rent Time Inc. $5,846 Media Millard Group/ Belardi-Ostroy Inc. 4 Pitney Bowes Co. $5,730 Business Services MeritDirect Salvation Army $5,300 Nonprofit Does not rent 4 Discover Card Services Inc. $5,000 Financial Does not rent Hearst Magazines $4,550 Media Direct Media International American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel The New York Times Company $3,289.9 Media American List Counsel BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel Reader’s Digest Association $2,386.2* Media American List Counsel/ The Catamount Group 4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp. Dow Jones & Company $1,783.9 Media American List Counsel Meredith Corp. $1,600 Media American List Counsel/ Millard Group Company Sales/Revenue Industry List Manager(s) (in millions) Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International Conde Nast Publications $1,400 Media Millard
When you think of grandparents, you may conjure up images of gray-haired men and women living in retirement homes and giving their grandkids nickels to buy ice cream cones. Wake up! Today’s grandparents are baby boomers—the people who redefined every stage of life and are set to do the same with grandparenting. A Grand Market Estimates for the number of grandparents in the United States range from around 39 million to 80 million, depending on which survey you look at. About 4,000 people become grandparents every day, according to Judi Awsumb, executive vice president of GRAND Media, which publishes GRAND magazine. The typical grandparent is a
Looking for a large market that purchases a wide variety of products and services and influences other prospective customers on a daily basis? Try real estate agents. According to Mal Dunn Associates, a list management and brokerage firm based in Brewster, N.Y., there are more than 1.3 million realtors in the United States, 60,000 of which specialize in commercial realty. (The term realtor identifies a real estate professional who is a member of the National Association of Realtors; if you include all real estate licensees, the number jumps to 2.6 million.) While real estate agents are buying and selling property, they’re also buying products