Southern Living

Southern Progress’ Steve Crowe on Leveraging Co-op Data
January 9, 2008

In the quest to mail more efficiently, building a best customer profile is one way to achieve your company’s ROI goals. And using purchase history from a data cooperative to develop this profile can more precisely target prospects and boost response. Here, Steve Crowe, vice president of consumer marketing for Birmingham, Ala.-based Southern Progress Corp., explains how his company leverages third-party data. Southern Progress publishes magazines including Southern Living, Health and Sunset magazines, as well as books through its Oxmoor House division. Target Marketing: How do you use third-party data to build customer profiles? Steve Crowe: We purchase publicly available data. Working with Alliant

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1

Editor’s Notes: Bring Back Fun Mail
October 1, 2004

Do you remember the days when the direct mail in your mailbox was more than catalogs and plain white envelope packages, when you might come home to a direct mail effort that charmed and entertained you from the outer envelope teaser and graphics to the letter, brochure and order form? I don’t know about you, but I miss those days. The main culprits of boring mail are budget cuts and increased competition, convincing mailers to use blind outers and price-oriented presentation styles to bring in orders with a strong pay-up percentage. Sure, professional discount vouchers and blind outers work, but these approaches fill the

May 1, 2003

By Gabrielle Mosquera With research revealing that almost 80 percent of American households participate in one or more types of lawn and garden activity, and that each one spends $466 annually, it seems the amateur gardeners' market is one that's—ahem—ripe for the mailing. But much like weeds, a few challenges persistently crop up when hunting for, and mailing to, names in this market. Chief among these is the market's breadth—the term "gardener" can apply as easily to someone with potted plants on an apartment balcony as it can to someone with a large vegetable garden. "Any time you've got eight out of

Famous Last Words - Jayme
July 1, 2001

By Denny Hatch Bill Jayme: In His Own Words Note: Bill Jayme's first promotional effort, "The Cool Friday" letter for LIFE, was reproduced in the October 2000 issue of TM. This is Jayme's last promotional effort, written for The New York Times, which failed to run it. —D.H. Bill Jayme, a direct mail copywriter prominent in magazine publishing circles, died in his home in Sonoma, CA on May 18. The cause of death was emphysema. He was 75. Over the past 30 years, Jayme and his partner, Finnish-born graphics designer Heikki Ratalahti, created the mailing packages ("junk mail") that successfully launched more than three dozen