With more than 900 solutions to choose from, marketers will soon outspend IT on technology investment. This is your guide to navigating the marketing technology jungle. Don Draper would be amazed that the world of marketing is transforming from executives whose strengths lie in creative to those whose strengths lie in technology, but it seems that the future of marketing is powered by technology. Gartner forecasts that by 2017, marketers will outspend IT on technology.
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Marketing is a continually evolving field; an evolvement that is highlighted in an infographic from Infogroup Targeting Solutions that looks at marketing tools and strategies from the last 50 years. The infographic, "Evolution of Marketing Data: The Path to Personalization," starts with the 1960's micro-scaled, mass appeal marketing approach, which was done by sending out campaign and promotional items through the mail. Although the campaign reached its audience, customers have different likes and dislikes, so it wouldn't have appealed to everyone. Over the next few years, marketing started to become less generalized and more focused
Verizon has filed a patent application for targeting ads to viewers based on information collected from infrared cameras and microphones that would be able to detect conversations, people, objects and even animals that are near a TV. If the detection system determines that a couple is arguing, a service provider would be able to send an ad for marriage counseling to a TV or mobile device in the room. If the couple utters words that indicate they are cuddling, they would receive ads for "a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers"
The Direct Marketing Association (DMA) Board of Directors has announced the election of four new Board members for 2013-2014. The terms of office commenced at DMA’s Annual Business Meeting, which took place at DMA2012 in Las Vegas, Nev.
Concerns about credit card security heightened Friday after a little-known Atlanta company disclosed it had been hit by hackers, potentially exposing hundreds of thousands of account holders to fraud. The breach at Global Payments Inc. is the latest in a wave of data attacks that have heightened consumer concerns about identity theft. The card industry has been particularly vulnerable to those concerns amid a slew of big breaches in recent years as more Americans choose to pay with plastic rather than cash.
Predictive analytics can help marketers upsell and cross-sell products to customers. But the key word in that sentence is “customers.” Different divisions handling different channels or various departments in charge of various products can cause problems for customers if companies decide to organize data based on those guidelines alone when creating predictive models.
For marketers, few questions loom as large as the connection between their online and offline efforts. That's why data exchange company eXelate and Nielsen Catalina Solutions are ramping up efforts to help CPG brands connect the dots.
The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2012-2013. The terms of office commenced at DMA’s Annual Business Meeting, which was held Sunday, Oct. 2 at the Fairmont Hotel in Boston, Mass.
IBM (NYSE: IBM) and Unica Corporation (Nasdaq: UNCA) today announced they have entered into a definitive agreement for IBM to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash. A publicly held company in Waltham, Mass., Unica will expand IBM's ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns.