Silverpop Extends Engage’s Personalization Capabilities With the Launch of Smart Content
August 29, 2013

Company: Silverpop, a digital marketing technology provider
Smart Content, a new feature within its Engage web marketing platform
What it Does:
Smart Content provides personalization to customer websites based on behavioral marketing data. When an individual visits the website, Silverpop technology recognizes them and, in real time, displays the right message within the page, allowing marketers to transform the web experience for their site visitors.

7 Email Marketing Ideas You Should Implement Today
August 20, 2013

In my role at Silverpop, I spend a lot of time with our customers discussing their email strategy and how they can better use our technology to improve their email marketing results, and more importantly, increase revenue. Taking your email marketing program to a higher level requires improving practices throughout the email lifecycle—from acquisition to retention. Here are seven email marketing programs and tactics—some new ideas and some old ideas with a twist—that you should consider implementing today: 1. Capture more homepage opt-ins

3rd Pick in the 2013 Marketing Cloud Acquisition Draft Is …
July 24, 2013

Tick-tock. Tick-tock. Gosh, it is almost getting boring around here waiting to see where the next selection will go. Salesforce grabbing up ExactTarget with the first selection was the first big surprise. Not so much the ExactTarget side, because there had been rumors for some time that ET was on the market.

Are You Still Undervaluing Email?
July 23, 2013

Are you still undervaluing email? During the last year or two, email became a popular target of marketing professionals who believed social media marketing was the platform that would completely transform the industry. During this time, much ink has been spilled in the interest of making email marketing the red-headed stepchild of digital marketing. However, for some marketers, email is the favorite child, while for others it is one of family

Most Marketers Still Not Capitalizing on Behavioral Data, Study Finds
July 10, 2013

A new commissioned study conducted by Forrester Consulting on behalf of Silverpop, a digital marketing technology provider, reveals that while marketers who leverage buyer insight in their campaigns experience significant business benefits above their peers, behavioral data still remains the greatest untapped marketing asset.

Silverpop Launches Universal Behaviors, Creating Real-Time Individualized Campaigns
May 16, 2013

Company: Silverpop, a digital marketing technology provider
Product/Service: Universal Behaviors, a new feature within its Engage marketing platform
What it Does: Provides marketers with a live stream of real-time behavioral data that any marketer can easily understand and instantly integrate into highly relevant individualized campaigns. 

New Study Reveals Top-Performing Industries in Email Marketing
April 18, 2013

Silverpop, a digital marketing technology provider that unifies marketing automation, email, mobile and social, announced the findings of its 2013 Email Marketing Benchmarks Study yesterday. The report goes beyond standard email marketing benchmarks, providing a breakdown of data by top-quartile, median and bottom-quartile performers as well as analysis by industry and geography. In this year's report, education, computer hardware, telecom, and electronics and retail were the highest-performing verticals.

3 Questions to Drive Your Multiscreen Email Design Decisions
February 14, 2013

If you’re like most marketers these days, you’re spending a lot of time thinking about your company’s mobile strategy. Part of this strategic thinking is probably focused on how to address the growing number of email subscribers who read your company’s emails on their mobile devices. According to research from Litmus, an email analytics provider, in September 2012 38 percent of all emails across its client base were opened on mobile devices. This is up from 17 percent in July of 2011—a 124 percent increase. With this explosion in mobile email readership, marketers around the world are scrambling, if

Measuring the ROI of Marketing Automation
February 14, 2013

Marketers everywhere are realizing how necessary marketing automation technologies are for their marketing efforts. According to SiriusDecisions, the adoption of marketing automation technology is expected to increase by 50 percent by 2015. While marketers are realizing they need to adopt the technology, there is still some fogginess on the best way to measure its ROI. Marketing automation is a big investment for businesses, but the positive impact organizations see to their bottom lines is significant. Below, I outline three of the many ways marketing departments can measure the ROI of automation. While there are always other areas to analyze, these

B2B Marketers Planning Workbook
February 8, 2013

Download our workbook and get strategies, tips and worksheets designed to make your B2B marketing planning processes more efficient. You'll learn how to maximize the skills and performance of the marketing team, put numbers on what you'll need to contribute to marketing ROI and more!