ShopNBC

The State of E-commerce Checkout Design 2012
September 6, 2012

A year ago, we published an article on 11 fundamental guidelines for e-commerce checkout design here at Smashing Magazine. The guidelines presented were based on the 63 findings of a larger "E-Commerce Checkout Usability" study we conducted in 2011 focusing strictly on the checkout user experience, from “cart” to “completed order.” This year, we’ve taken a look at the state of e-commerce checkouts by documenting and benchmarking the checkout processes of the top 100 grossing e-commerce websites based on the findings from the original study. This led to a massive checkout database with 508 checkout steps reviewed, 975 screenshots and

Home-shopping Home Runs
May 1, 2006

By Ron Perlstein Eight secrets to grand-slam sales. Home shopping is a merchandising phenomenon unlike anything we've ever experienced in modern civilization. It's a 24-hours-a-day shopping mall without a parking problem, without a dress code, and without kids or husbands slowing down the driving force behind this $10 billion product pipeline. Yes, I said no husbands. Because, truth be told, it's the female of our species who has made home shopping the miracle of modern merchandising. So, if your target market is females over the age of 40, get ready to turn home shopping into a home-run

Home-shopping Home Runs
April 4, 2006

Home shopping is a merchandising phenomenon unlike anything we’ve ever experienced in modern civilization. It’s a 24-hours-a-day shopping mall without a parking problem, without a dress code, and without kids or husbands slowing down the driving force behind this $10 billion product pipeline. Yes, I said no husbands. Because, truth be told, it’s the female of our species who has made home shopping the miracle of modern merchandising. So, if your target market is females over the age of 40, get ready to turn home shopping into a home-run derby for every product in your line. A Loyal Fan