Sears, Roebuck and Co.

What the Hell Is Happening to Retail?
April 20, 2017 at 8:00 am

Retail is having a moment. Since the calendar flipped to 2017, we’ve seen more bankruptcies than all of last year. What’s going on?

Does Your Brand Have ESP?
August 4, 2015 at 8:00 am

Remember when personalization was the coolest thing in direct marketing, and we couldn’t wait to cash in on the increased ROI

Mailers: Don't Lose $Millions for Small Violations
July 2, 2014

Ignorance is no defense against the law or USPS. "The U.S. Postal Service assessed Southern California Edison $7.6 million in penalties for not keeping its address lists up to date and Sears $1.1 million for allegedly violating the rules governing how folded self-mailers should be sealed, according to the lawsuits," reads a June 30 blog post in Dead Tree Edition. Poor data hygiene cost SCE its $7.6 million discount for preparing 82 million pieces of presorted First-Class mail sent between May 14, 2007 and November 26, 2008, according to the post.

Deal Junkies Hurt Stores' Profits
September 4, 2012

Stores try to wean sales-addicted shoppers off discounts, but it's not easy. Early this year, nearly three-quarters of 1,000 shoppers surveyed by consumer research firm America's Research Group said it would take discounts of at least 50 percent to get them to buy a given item. ... Paco Underhill ... says retailers discounting during the downturn created shoppers who think everyday pricing "takes some fun out of" shopping. To help break the vicious cycle of discounting, Underhill says merchants have to think of ways to attract shoppers that can be just as intoxicating as two-hour sales or coupons.

Content Marketing in 3 Inexpensive Steps
June 20, 2012

Most marketers understand the value of a strong content marketing program for driving leads, boosting search results and shortening the sales cycle. But implementing a strong content marketing program is a struggle for many. It doesn't have to be. Any marketer can develop a robust content marketing program—or supercharge its existing program—in just three easy and inexpensive steps.

Show Empathy to Get Loyalty
December 9, 2009

Customer loyalty is the lifeboat to which many companies currently are clinging, so CRM is getting more attention than ever. Hence, the corporate obsession over social media alongside an attempt to control, steer, monitor and grow the conversations about a company and its products.

Short Leash for Behavioral Targeting
August 1, 2009

The Federal Trade Commission has been firing warning shots across the bow of marketers’ behavioral targeting practices for the past year. The most frank signs of the agency’s intention to compel stringent self-regulation have come from its release earlier this year of intensified guidelines for online behavioral advertising and a June ruling against Sears for alleged deceptive advertising.