Recently, a Rise Interactive employee noticed something interesting: when he lowered the bid price for an ad in Google AdWords, the quality score decreased. When he raised the bid price, the quality score didn't go back up. Is Google factoring bid price in to its quality score rankings? Watch this video as the bid price is decreased and keep an eye on the far right-hand column (where the quality score is located):
A year ago, we published an article on 11 fundamental guidelines for e-commerce checkout design here at Smashing Magazine. The guidelines presented were based on the 63 findings of a larger "E-Commerce Checkout Usability" study we conducted in 2011 focusing strictly on the checkout user experience, from “cart” to “completed order.” This year, we’ve taken a look at the state of e-commerce checkouts by documenting and benchmarking the checkout processes of the top 100 grossing e-commerce websites based on the findings from the original study. This led to a massive checkout database with 508 checkout steps reviewed, 975 screenshots and
Return Path just released its Sender Score Benchmark Report and Infographic where we analyzed over 130 million unique IP addresses seen in our Sender Score network. We examined common reputation trends throughout 2011, as well as reputation measures by region, country and industry. The good news is spam declined. The bad news is it increased again towards the end of 2011. While avoiding previous record volumes, spam still accounted for over 85 percent of all email sent in 2011. Spam is still a major problem, despite the strides made.
You’ve conquered the clickthrough. You’re sultan of the subject line. And you know how to deliver great content. But there may be a few tips you haven’t mastered yet. Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. How to warm up an IP address: When you move to a new IP address for sending your emails, it’s very important not to send emails to your whole list all at once. Instead, you should “warm up” your IP by slowly building up your send totals over time.
Return Path today launched the world's largest ISP anti-phishing program, which includes AOL, Libero, Microsoft, Synacor, UOL and Yahoo!. Return Path's ISP Anti-Phishing Program enables ISPs around the world to adopt the new DMARC email authentication standard more quickly, protect their customers against phishing attacks, protect their own brand against spear phishing and improve overall trust in email as a communication channel.
Which brands are winning March Madness so far? According to new data from comScore, sponsors of the tournament's mobile and tablet experiences may have the most to shout about.
Company: MomentFeed, a location-based marketing platform
Product/Service: MomentFeed 1.1, following the company’s initial rollout with brands in the restaurant and retail categories
What it Does: Empowers brands to maximize consumer engagement at the local level via Facebook, foursquare and Twitter.
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them. Good marketers use analytics for the first few things we mentioned. Great marketers use them to adapt, improve, and modify their marketing efforts.
Want to win some extra visibility for your brand on Facebook? Post about current events. Brands grabbed 99.7 percent higher engagement with their posts over the past six weeks compared to the average post.
A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that initiatives have been in market, any reasonable business manager would expect to see program results. However, quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there …