Save The Children

4 Questions to Ask About the Self-Mailer
December 17, 2008

Amid tighter budgets and higher postal rates, more direct mailers are pondering whether or not to test the self-mailer format. "I think direct mail budgets (and client requests) have been trending toward smaller, more cost-efficient formats for some time, well over a year," states Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing in Minneapolis.