Wondering about building an effective social media marketing strategy? Unsure of what content will resonate best and confused about which platform will work well for your target audience? Download this guide to get tips and best practices to ensure your marketing dollars are well spent, and you connect with the right audience at the right time.
While having a website is non-negotiable, not all websites are created equal. The real question is — how well is your website really working for you? Are visitors actively engaging with it? What’s the secret recipe for website lead generation success? Download this eBook and learn how to identify areas of improvement for your website based on what's working and what isn't.
Pardot helps deliver more personalized client engagements - from attracting and capturing new prospects to onboarding, educating, & upselling existing clients. Get real-time alerts when prospects open emails or hit your website - showing exactly what prospects and clients are engaging with. Reach out at the moment of interest with personalized & relevant messages.
Marketing is in the midst of a digital revolution that’s bringing countless new technologies that all impact marketing.
Sales cycles can take months, so it’s important for marketers and salespeople alike to analyze the health of their sales cycle. Fortunately, tools like marketing automation can automate many of the marketing and sales tasks that slow your teams down. Learn all of the ways that marketing automation can help accelerate your pipeline.
As B2B marketing continues to evolve, one thing never changes: the need for leads. Increasing lead generation starts with identifying the right prospects and concentrating your efforts on being where they are. Learn how to capture the even the most elusive leads with content, nurturing, and sales and marketing alignment.
InsideView’s legacy marketing automation platform wasn't working, and the situation was only getting worse. After learning more about Pardot, InsideView’s CMO quickly realized that nearly all of their marketing automation problems could be solved. Read the story of how they migrated to Pardot and saw value in just 60 days.
While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. That's why we compiled 7 of the most inspiring email templates from B2B companies of all sizes and industries.
Social media has changed the way we communicate and is an increasingly important part of a B2B marketer's toolkit. Learn how to navigate a world where ‘likes’ and ‘comments’ are the currency for engagement, and click-through rates are the currency of conversion.
Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, learn how you can infuse creativity into every part of your digital marketing campaigns, while driving engagement and conversions.