Cruise lines are wading heavily into the experiential marketing waters with tech-driven trips — with one ship designed specifically for
Robocalls are in the crosshairs. Among a lawsuit’s defendants are Royal Caribbean Cruises, LTD, Carnival Corporation and PLC and NCL
Travel anywhere—or visit the travel section of a bookstore—and you'll run across the name Arthur Frommer. He is the publisher of guidebooks, travel books and maps. Enter "Frommer" into amazon.com and you'll get 6,049 results. Go to Arthur Frommer's website and you'll have the entire world at your fingertips—where and how to go, where to stay, where to eat and drink, what to see and do. I would bet this is the world's greatest database of the world for the traveler—continually updated and invaluable.
Ahead of this summer’s launch of its newest and, thus far, largest cruise ship, Freedom of the Seas, cruise marketer Royal Caribbean International had a launch of another sort. A year ahead of the ship’s maiden voyage, the marketer debuted its www.freedomoftheseas.com mini Web site. Available as part of its main Web site, www.royalcaribbean.com, the mini site also was made available to Royal Caribbean trade partners for use on their Web sites—that is, the travel agents who then could market the new experience to customers looking for their next vacation option. Incorporating full-motion video and audio, and featuring three-dimensional renderings