Ross-Simons

List View-Back to Basics (959 words)
August 1, 2001

LOOK TO THE BASICS TO TURN A MARGINAL YEAR INTO A SUCCESS By Heather Maylander It is that time of year when everyone is forecasting, predicting and projecting that all important fourth quarter sales number. How much will 2001 holiday sales be up over 2000 sales—8 percent, 5 percent, 2 percent? The naysayers will start to question whether they will even be up at all. What market segments will be hot? What will be the must-have cool gift that will headline every morning talk show? Direct marketers, too, are in the middle of the fray, depending on fall and holiday mail campaigns to

Who Are the Best of the Best? (1,161 words)
November 1, 2000

Customer service can make or break a company. What's the old saying, "Once bitten, twice shy"? Many customers simply won't give you a second chance if you screw up an order or don't treat them right in the first place. Provide them with the tender loving care they think they deserve, or they'll simply take their business elsewhere. That's the bad news. The good news is that the reverse is also true in many cases. Treat your customers well, and you'll have their business for life. So what does it mean to take good care of customers in the high-tech high-touch environment