Luminaries of the direct marketing world gathered on October 11, 2008 to recognize the contributions of Roska Direct's Jon Roska and Scholastic to the educational goals of the industry. During the DMEF's awards program, luxury items were auctioned off to raise funds for future DMEF initiatives.
Actelion Pharmaceuticals Ltd. has taken the road less traveled before. It all started when the founders of this independent biopharmaceutical company left Roche to pursue therapeutic applications for several molecules they had discovered. Pharmaceutical giant Roche had opted not to continue the research because of limited market demand. A decade later, Actelion has built a thriving, multinational organization on discovering, developing and marketing drugs for unmet medical needs. Case in point: The company’s flagship drug, Tracleer, treats pulmonary arterial hypertension (PAH), a complex disease historically overlooked by pharmaceutical firms and physicians alike. PAH has been under diagnosed due to a lack of awareness, explains Martin
The sales letter is the most logical place for story-telling in a direct mail package. After all, that's where people expect to be reading long copy. But there's also a way to incorporate the same drama into your brochure, without weighing down this element with lots of text. The marketing challenge for the Thomas Register, a directory of North American manufacturing companies that is available in print, CD-ROM and DVD-ROM format, is to make tangible the benefits of an information tool. Pictures of book covers and CDs are not all that exciting. What does make the Thomas Register's prospects' hearts race