Rickard List Marketing

Hotlists—New and Updated Files on the Market
August 10, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Hotlists—New and Updated Files on the Market
June 1, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Hotlists—New and Updated Files on the Market
April 6, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Paid ... or Not?
July 2, 2003

If you rent three-month hotline files and have noticed a drop in response, you might want to inquire into the "paid" status of the list, advises Rickard List Marketing, a list management and brokerage firm in Melville, NY. This select does not always contain customers who have paid for the product or services ordered; sometimes, parts of the file include customers who have purchased from the company in the past and maintained satisfactory payment histories. The list owner includes these individuals in the "paid" select on the hotline, even though they may be at risk for not paying on their latest orders—a mitigating