RichFX Inc.

E-commerce Link: Show and Sell
August 1, 2004

Add flexibility to your online sales presentation with on-th-fly image generation Images sell. A Web site that actively uses its image assets as a merchandising tool has a distinct advantage in generating sales. Fortunately for online marketers, new dynamic imaging technologies let you use your images far more flexibly than ever before, vastly increasing the effectiveness of your online merchandising. These technologies allow you to create any number of high-quality images, place them anywhere on your site, and capitalize on your Web site data to customize them for any merchandising need. You can even personalize them according to your customer data. This is

Technology Roundup Products on the Cutting Edge
December 1, 2003

Products on the Cutting Edge By Noelle Skodzinski It's just like the modern-day chicken and egg: Does technology evolve and change society? Or does society demand technology to adapt to change? It seems with direct marketing, the technological chicken and egg arrive at the same time, spinning around each other in a tenacious dance. "Click-to-call" technologies became available just as companies began trying to improve unchartered customer-service issues on cold, impersonal Web sites. (If click-to-call is still new to you—as it is to many—you can read more about it below.) But,