Response Unlimited

Anthrax--Sleeping With the Enemy
January 1, 2002

How are direct marketers coping? by Denny Hatch, Contributing Editor On November 22, 1963, Consumer Reports circulation director Paul Goldberg was having lunch at the Pierre hotel in New York with two of his counterparts in the business when the maitre d' came over to say that the President of the United States had been shot. "Oh, my God!" said the woman on Goldberg's right. "Oh, my God!," said the woman on Goldberg's left. "Oh, my mail!" said Goldberg. It's a given: A major catastrophe will clobber results as Americans spend an inordinate number of additional hours watching events unfold on television while mail,

Market Focus?Conservative Political Donors (1,620 words)
November 1, 2000

They abhor Clinton, love family values, think people like Ollie North and Linda Tripp are national heroes, pray for a government the size of a pea and almost certainly wish the 1960s never happened. They are our nation's conservative Republican donors, and they know the best way to exercise their First Amendment rights and actually be heard—by inking up a big check and sending it off to the candidate or political action committee (PAC) that will stand up for the issues closest to their hearts. If you think that getting a response from this market sounds easier than pinning the tail on the