Real Simple

Crafting a Perfect Market
June 1, 2005

By Kendra Wilson Once upon a time, adolescents were apprenticed to a master craftsman who would teach them a profession, a craft, if you will. Today, we've tacked on the word "arts" and suddenly the immediate association of the word "crafts" has changed to little kids run amuck with Elmer's glue and great aunt Ida humming along gleefully, her knitting needles clickity clicking a great, big ball of fuchsia yarn. In truth, crafters truly do run that gamut, from the young to the simply young at heart. According to Jerry Cohen, publisher and president of All American Crafts (AAC), parent company to