Quebecor World Direct

Special Report: Driving Innovation
June 1, 2007

Direct mail is marketing’s workhorse for a reason. It’s resolute and reliable, even in the face of challenge. According to the Direct Marketing Association’s (DMA) “2006 Response Rate Trends Report,” the medium produces the second highest response rates (behind catalogs) for marketers seeking to solicit direct-order sales or motivate customers to make a charitable contribution. So how does one of the oldest marketing mediums stay effective and relevant despite intense competition? For this special report on production and paper, we asked some of the best and brightest minds in the direct mail business to share their opinions on the trends driving innovation in the

10 Creative Ways to Go In-line
November 1, 2006

In-line finishing is like in-line skating in that it satisfies a primal urge: the need for speed. In-line finishing also has the “cool factor,” like in-line skating. And in-line printers get to wear those cool clothes, too. But what is in-line finishing exactly, and what are the best ways to use it? In-line finishing condenses the web printing process, the bindery process and the lettershop process into one continuous operation. One or more webs—or rolls of paper—are printed, cut, folded and addressed in a single step. And a wide variety of creative options are available to embellish the printed piece, as I’ll mention later. The advantages

Production and Paper Special Report: Get Smart About Print
June 1, 2006

Today, the word technology most often is used to refer to online innovations. In the search engine marketing sector, in particular, new solutions are rolled out almost monthly—if not weekly. By comparison, “most of what’s happening in direct mail printing is evolutionary not revolutionary,” says Barry Bogle, vice president, imaged products at Quebecor World, a commercial print media services firm based in Montreal, Canada. All the same, he notes, this incremental progress is significant in helping direct mail remain a cost-efficient activity for direct marketers. While few in the industry would dispute direct mail’s advantage as a strong one-to-one communication method, the rising costs