Direct mail isn’t what it used to be—boring and impersonal. Thanks to digital printing capabilities, new marketing technologies like QR Codes, and an integrated multichannel approach, direct mail today can be interactive and meaningful. As a result, marketers are recognizing this medium as a critical part of lead-generation campaigns. Here are three ways savvy marketers are using direct mail to build, qualify and nurture leads while saving time and money.
QR (Quick Response) Codes and other 2D barcode technologies are fundamentally changing direct mail and print media-turning them into truly interactive channels. Direct mail recipients can launch highly personalized, dynamic content-and even complete purchases-simply by using a barcode reader app on their smartphones. Marketers, in turn, now have the ability to track direct mail and print campaign responses, collect richer data sets, and boost ROI like never before.
The potential impact of QR Codes on direct marketing is so great that the USPS is offering a special discount during July and August for letters or flats that incorporate the use of 2D barcodes which can be read by consumer smartphones. With so much upside, you can't afford to ignore this breakthrough in multi-channel marketing.
Join us to explore how barcodes and direct mail are being used by top marketers today. In this session, you will learn:
-What are the benefits and limitations of 2D barcodes
-How QR codes, Microsoft Tags, and other technologies compare
-Which target markets are most receptive to this technology
-Best practices and strategies for blending QR Codes with direct mail
Now is the time to decide if this technology is right for your (or your clients') campaigns.
Sponsored by QuantumDigital
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