Quaero, a CSG solution

Are We Still Underspending in Mobile?
October 8, 2014

Everyone is looking for a better way to connect with consumers in a world of rapidly multiplying distractions, and you'd expect it would be easy enough given that so many are "always addressable" and available via various devices. Yet mobile marketing remains an underutilized resource and revenue stream for advertisers and marketers, and spending on mobile advertising continues to lag time spent on mobile by consumers.

Marketing Is More Than Coordinating Direct Mail, Email and Social
June 3, 2014

For the past 15 years, marketers have aspired to gain a single view of their customers to better manage relationships and increase engagement. In that time, the technology to do so has improved in ways unimaginable even a few short years ago. Today, companies and their customers can interact through a variety of social media channels delivered on any device. And the data from these interactions can be captured easily

3 Ways to Get Your Email Audience Engaged
September 16, 2013

Email is one of those things that can be tricky to figure out. You might be doing everything right, but still not getting the results you want. The good news is it's also one of those areas where there are always new ideas to try (and test!) to generate the results you seek.

5 Tips for Painless Customer Preference Management
February 3, 2012

Managing customer preferences can be a delicate balancing act. It can seem like an arduous task, but ultimately the work will pay off: Your customers will thank you and that gratitude will eventually show up in tangible measures of increased customer loyalty, spending and revenues. Here are five best practices marketers should consider when collecting and managing their customers’ preferences.

Forrester Evaluates Database Marketing Providers
January 26, 2011

In Forrester Research’s most recent evaluation of U.S. database marketing service providers (MSPs), Dave Frankland, vice president and principal analyst at Forrester, identified Epsilon, KBM Group, and Targetbase as the vendors with the strongest performance because of their analytical and strategic approach to the business, paired with broad capability and strong delivery.

4 Tips to Manage Attrition
September 30, 2009

Most companies understand the value of retaining a customer relationship versus the cost associated with replacing it. But many still struggle with attrition issues. Why? Because organizations cannot prevent customer attrition if you are unable to define, detect or, even better, predict it. 

Preventing Breakups
September 1, 2009

Why? Everyone who’s ever been dumped wants the answer. Many never know the reason. But companies that use dashboards as a retention tool are not only finding out why; they’re figuring out when their beloved customers are showing signs of leaving so they can take the necessary steps to successfully woo them once again.

Join the Exchange
January 1, 2006

Share your tips and learn from fellow direct marketers as we cover the hottest issues and best practices in e-mail marketing. Question: What's on your list of best practices when it comes to optimizing customer and prospect opt-in to your e-mail marketing campaigns? Answers: One of the best ways to get a customer to opt-in to ongoing communication is to ask for permission after you've just either helped a customer solve a problem or provided some other sort of excellent service. Customer service agents who slip in a permission question at the end of an extended and successful interaction

CRM Special Report: St. Supery Vineyards & Winery Case Study
February 1, 2004

St. Supéry Vineyards & Winery, in Napa Valley, is an example of a marketer that has successfully implemented an outsourced CRM solution. Its objective was to increase the percentage of its business that is direct to consumer. St. Supéry determined that outsourcing was the correct path due to low start-up costs, access to leading technology and the ability to develop marketing campaigns on a “pay as you go” basis. Quaero worked with St. Supéry to design and build its marketing data mart, and its reporting and campaign-management capabilities. We also integrated customer-transaction detail (response-tracking information) from the vendor St. Supéry uses to support its

CRM Special Report: Taking CRM Outside
February 1, 2004

Elements of a Successful Outsourced Solution Outsourcing CRM solutions is a growing phenomenon that is generating a good deal of interest. For the purposes of this article, outsourced CRM solutions are defined as marketing automation applications that may include: hosted marketing databases, campaign management, lead generation/management, reporting and/or data mining. These applications may be hosted singly or in a turnkey solution. The benefits of outsourcing a CRM solution can be substantial, both in terms of revenue enhancement and cost reduction. Typically, marketers see benefits accrue slowly in the first few months after implementation, as the new technology and processes are thoroughly learned and integrated