Whether you call it "Green Purchasing," "Sustainable Sourcing" or "Environmentally Preferred Procurement," evaluating whether or not suppliers meet your own environmental standards—and creating buyer/supplier relationships that reinforce those standards—drives sustainability through your print and paper supply chains.
It's been the year of integrated marketing, and nothing proves that more than GEICO's appearance on our annual list of the top 50 direct mailers. You've probably seen so much of GEICO's gecko, cavemen and the googly-eyed stack of money that you're not surprised to see it anywhere now. But it's been five years and about $5 billion in revenue since the TV-slick and Web-savvy insurer last mailed enough to make the list.
SUSSEX, WI/MONTRÉAL—6/25/2010—Quad/Graphics, Inc. (“Quad/Graphics”) and World Color Press Inc.
Eugene Raitt, the Direct Marketing Association's chairman of the board, is stepping down in early May, seven months into what was to be a year-long term.
Quad/Graphics, Inc., the largest privately held printer in the U.S., and World Color Press Inc. (TSX: WC, WC.U) ("Worldcolor"), the second largest provider of print, digital and related services in the Americas, today announced that their boards of directors unanimously have approved a definitive arrangement agreement whereby Quad/Graphics will acquire Worldcolor, enhancing Quad/Graphics' position as a leader in the printing industry with increased efficiencies, greater geographic reach and broader product and service scope. The expanded Quad/Graphics will have nearly 30,000 employees serving customers in the U.S., Canada, Latin America and Europe.
"There will be a[n] eco-econ reorganization," predicts Rob Lederer, founder of the New York-based environmental consultancy Management Resources, which helps green businesses run better and regular businesses move into green territory. "More and more companies and customers are paying attention. The good news is that most of the solutions out there are good for their budget[s] and good for the environment."
With the sting of one postal rate increase in recent memory and another looming on the horizon, the mailstream can be a pretty expensive place to do business. But the upcoming postal rate hike does not have to be as painful as it looks—if you take the time to explore the many ways you can trim costs from your direct mail program, particularly by taking advantage of the many workshare and automation discounts the U.S. Postal Service (USPS) has, or will have with this new rate case, in place. Here’s a look at just a few of the tactics you can try. • Scrub those
By Tracy A. Gill The Earth needs it, your customers want it, corporate responsibility demands it, and your bottom line will thank you for it. When it comes to recycling, we aren't doing all that bad by the environment. According to the American Forest and Paper Association (AF&PA), in 2003 (the last year for which data is available), the United States' paper recovery rate hit an all-time high: 50.3 percent, or 339 pounds of paper for every man, woman and child in this country. That's up 69 percent from 1990 and 3.4 percent from 2002. But, when it comes to the type of environmental