There's a reason, despite repeated predictions, why email marketing isn't dead yet — because it works. Email consistently yields one of the highest returns on investment of any marketing channel, but only when properly executed. Proper execution means keeping on top of the latest trends. So, here are three things to look for:
There’s an interesting consensus as society settles into understanding what a personalized experience means. It means we’re creating a “world” (i.e. consumer experience) that’s tailored to you. In the online ad space, one marketing agency, Q Interactive, conducted a study regarding online ads that were served up based on behavioral data:
In "real life," the best way to start a conversation is either to ask people about themselves or to offer them something. Simple enough, but sometimes marketers forget these time-tested truths. Moms have high expectations of brands these days, and savvy moms don't easily give away money or their email addresses without getting something in return.
When on the hunt for your ideal customers, the power of analytical data is a marketer's weapon of choice. Will you simply wait and hunt, or will you jump in and proactively find your target?
Eighty-five percent of women surveyed recently use up to five social media games and applications regularly. This shows they're loyal to a handful of favorites. This finding was from a study of more than 2,000 women from Q Interactive and the Social Media World Forum.
While women are highly engaged with social media, 75 percent of them said in a recent survey that they’re not influenced — and are even turned off — by brands in this space.
This past week, I came across a new study by Q Interactive, an advertising network specializing in predictive behavioral targeting. It found Generation Y Americans (individuals born between 1982 and 1995) and baby boomers (individuals born between 1946 and 1964) are the two most active generations, with the greatest willingness to provide information online in exchange for more personalized advertising.
CHICAGO, Nov. 4 /PRNewswire/ -- Q Interactive, a leading digital marketing provider, today announced it has seen a 30 percent year-over-year increase in e-mail revenue for its popular consumer savings site, CoolSavings.com, by optimizing the site's e-mail program using a Lifetime Value (LTV) model rather than a standard campaign centered effective ost-per-thousand (eCPM) model.
Company: Q Interactive, a digital marketing provider. Product/Service: A predictive behavioral display ad network.
Company: Q Interactive, an online marketing services provider. Product/Service: Video added to its TrueLeads online lead generation service. What it does: According to Q Interactive, the TrueLeads service enables marketers to acquire contact information and explicit permission to contact interested consumers to drive sales. Adding video to the service enables lead generation marketers to enhance their brand experience to consumers and thereby better motivate requests to be contacted.