Providian Financial

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1

The Long And Short of Copywriting
February 1, 2001

By Paul Tracy Sales letters come in many lengths, ranging from one page to several. Conventional copywriting wisdom holds that long copy most often will outperform short. The maxim is, "The more you tell, the more sell." Some copywriters have challenged this notion. They criticize much of the testing done on copywriting techniques. Testing for copywriting length is not a straightforward matter, they contend. Whenever copy length is varied, copy content should, of necessity, also vary. Therefore, controlling for just the variable of length is not possible. Not a Scientific Method The typical copywriting approach is to use the most successful direct mail copy