Procter & Gamble
Even pessimistic marketing thought leaders believe more than 100 million viewers caught the Super Bowl ads.
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
In Total Retail’s recently released rankings of the top 100 fastest-growing publicly traded retailers, Coty was No. 1.
Parallel tracking hits today and a Google walkout of at least 200 employees hits the streets this week.
Brands must take a stand on societal issues, because consumers now expect it, says Marc S. Pritchard, chief brand officer at P&G.
Marketers get it now. Consumers don’t care about their products until the brands demonstrate they care about them. So brand values
Unilever representatives are threatening to pull ads from Facebook and Google, which “it says have become a ‘swamp’ of fake news,
Just a day after widespread news of Facebook’s brand safety efforts comes this ProPublica headline on Thursday: “Facebook Enabled