Probe Communications International

A World of Opportunity
November 1, 2002

U.S. Marketers still have room to grow in global markets; they just need to rethink their strategy. By Lisa Yorgey Lester Press headlines have led many U.S. direct marketers to believe international direct marketing is all doom and gloom. But quite the opposite is true. Despite the reluctance of many companies to take the risk associated with global expansion, direct marketers have continued to achieve higher response rates abroad. What's more, new trade agreements will open untapped and underserved markets for U.S. exports. As direct marketing began to grow worldwide in the 1990s, it became a new avenue of expansion for U.S. mailers. As

What the Euro Means for U.S. Direct Marketers (1,116 words)
April 1, 2002

Adieu, Franc! Bonjour, Euro! By Lisa Yorgey Fireworks, parades and great fanfare marked France's adieu to the franc, a currency in circulation in its current form for more than 200 years. The Germans were a bit more pragmatic in their lebe woh—or goodbye—to the deutsche mark and let it quietly retire, reports Sascha Fuhren, marketing director, Deutsche Post. In total, about 304 million people living within 12 European countries have bid a fond farewell to their national currencies and embraced the euro. The Changeover The three-year transitional phase for the euro currency came to an end on Jan. 1, 2002. Euro cash